How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings...

Agency vs. In-house: Sports PR

With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...

Combating Writer’s Block

Are you haunted by writer’s block? Are your creative thoughts and ideas ghosting you? The torturous feeling that’s as agonizing as it is inevitable – nearly every writer struggles with “getting stuck” while writing and creating. For many professionals – including...