Three Tips to Plan a Successful Grand Opening

Dittoe PR is no stranger to planning grand opening events. Between Broken Beaker Distillery, two CycleBar locations, six GetGo locations, Carmel’s Market District, Hickory House, and Broken English Taco Pub – among many others – we’ve got the process down pat.

 

When Chicago-famous taqueria Broken English Taco Pub decided to expand to Indianapolis, they had to not only find the perfect location but an Indianapolis public relations team to assist with grand opening planning and secure media coverage around the expansion to the Circle City. Assisting with everything from creating the guest list and sending invitations to coordinating a Facebook Live interview during the grand opening event, Dittoe PR did it all.

When planning for a grand opening event, keep the following tips in mind:

 

Set a goal. Is the goal to pack the house? Secure TV coverage? Work with key influencers? Once you know where the finish line is located, it’s much easier to start the marathon. Setting an overall goal will help keep the team’s eye on the prize during the planning process.

 

Outline the run-of-show. Keep everyone on track by creating a run-of-show document that will include all the key details, including contacts, timeline, media interviews, menus, entertainment, and more. The level of detail depends on the depth of the event, but collaborating with the team to ensure everything you need is in one place is integral to pulling off a successful event. Modifications can always be made, but having this prepared ahead of time relieves stress that will inevitably arise the day-of.

 

Give yourself plenty of time. There is a long list of steps that need to be accomplished to ensure the big day goes off without a hitch. Typically, grand openings can take weeks (or even months) to plan. By creating a time table for weekly tasks and checkpoints, it’s much easier to stay on track. Are there potential issues that might arise? Have your vendors signed contracts? Do you know who will field media interviews or check the guest list? Include these questions and details into your ever-evolving run-of-show to keep your team on track.

 

Have a grand opening coming up? Contact us for a consultation to find out how Dittoe PR can help!

Dittoe PR Goes Hollywood with ‘COLUMBUS’ Film Premiere

Every day at Dittoe PR, clients from various backgrounds and industries bring exciting projects that challenge us and push us to the next level in public relations. Most recently, our team had the opportunity to bring the glitz and glam of the movie industry from Hollywood to Indiana by working alongside the talented production team of the critically acclaimed and award-winning film “COLUMBUS.”

Despite our limited background in film, this was a challenge our team welcomed with open arms and tackled triumphantly. “COLUMBUS” quickly made a name for itself after its debut at the 2017 Sundance Film Festival where it earned glowing reviews and awards for featuring the world-renowned architecture of Columbus, Indiana, alongside a deeply intellectual storyline about parental and family relationships.  Its connection to the Midwest architecture mecca sparked the “COLUMBUS” director’s burning desire to create a larger-than-life splash in Indiana.

 

The film enlisted the Dittoe PR team to help promote the film statewide – with a greater focus in the Indianapolis and Columbus areas – through consistent, influential media coverage that would spark interest and drive ticket sales to the film’s opening at Keystone Art Cinema (Indianapolis) and YES Cinema (Columbus).

 

During the media relations push, Dittoe PR secured media opportunities with reporters throughout Indiana, connecting them with Kogonada, “COLUMBUS” writer, director, and editor, as well as lead actor John Cho, lead actress Haley Lu Richardson, and key contributors from the Columbus community. In addition to print, online, TV, and radio coverage pieces, the film appeared in organization’s e-newsletters and on influential social media pages. During premiere weekend, our team worked closely with the film’s cast, crew, and management teams to execute local media tours with relevant TV and print outlets, including the Indianapolis Star, Indianapolis Monthly, WTHR, FOX59, WISH-TV, RTV6, WZPL Smiley Morning Show, and more.

 

Media relations has been the core of our business for many years, but our PR services go far beyond media. We were also tasked with assisting in the event planning for the VIP film premiere events as well as planning and running a red carpet event in Columbus. Working alongside the talented team at Columbus Visitors Center and YES Cinema, we pulled off one of the biggest event weekends of the year for the Columbus community, and its hype carried into Indianapolis as well.

 

The film’s hometown premiere earned a per-screen-average of more than $15,000, beating out its initial New York and Los Angeles premiere just a month earlier. “COLUMBUS” went on to be the most popular film ever at YES Cinema by the end of its first week of screenings, selling out all of it 20 initial scheduled shows, and continuing to show through early October. Its popularity kept it around in Indianapolis as well, where it screened for more than a month. As the film approaches its iTunes release on Nov. 4, it boasts box office sales nearing $1 million.

After the Indianapolis and Columbus openings, the “COLUMBUS” team expanded Dittoe PR’s efforts into other markets, which allowed us to generate additional media attention in major cities like Phoenix, Chicago, and St. Louis, as well as more than 15 additional cities through Indiana. Altogether, our savvy PR skills secured more than 250 media hits, 68.5 million media impressions, and a total publicity value of $860,000.

 

If you are interested in learning more about how Dittoe PR can assist with outreach for your company or event, request a consultation today!

Moving on Up: Ashley Eggert & Greta Snell Named Directors of Accounts

We’re ecstatic to announce that Ashley Eggert and Greta Snell have been named directors of accounts. Combined, the two have more than 15 years of public relations and leadership experience for a wide array of clients.

Ashley and Greta joined our team as account executives, Eggert in 2009 and Snell in 2010 and their success developing and executing strategic PR campaigns for B2B and B2C companies of varying sizes across many industries quickly catapulted them into leadership positions.

As directors of accounts, they’ll be responsible for overseeing public relations strategy for our growing roster of clients. Their strategic experience will help our agency meet and exceed client expectations and maintain our place as a leading public relations firm both locally and nationally.

“Ashley and Greta have proven themselves to be tactical leaders in media relations and communications strategy, always utilizing the power of public relations to help our clients meet their growth goals,” said Chris Dittoe, president and co-founder of Dittoe Public Relations. “We are confident their results-driven performances will allow them to quickly adapt to this new role and deliver impactful business results to our vast client base.”

In addition to a lengthy list of professional accomplishments, Ashley and Greta approach each day with an eagerness to improve and offer our clients nothing but the very best. Their strong work ethic combined with their kind and humorous personalities encourages every member of our team to be the best version of themselves.

We’re excited to have this talented and hardworking pair leading client strategy on behalf of Dittoe Public Relations while continuing to lend their skill set on some of the firm’s largest accounts. The future of our agency is bright, and we’re thankful for their dedication to our firm and clients.

Interested in learning more about Dittoe Public Relations’ services and experience? Request a consultation.

About Dittoe Public Relations
Dittoe Public Relations was founded in 1999 on the premise that clients deserve better – a higher level of service and greater results. A premier public relations agency with high-tech roots, Dittoe Public Relations has grown to include an impressive roster of clients in many industries, including consumer electronics, sports, gaming, digital imaging, education, lifestyle and consulting. Relentless in the pursuit of excellence for our clients, we pride ourselves on exceeding expectations every day.

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