Dittoe PR under par at the 2016 BMW Championship

Golf is a game of precision: The slightest miscalculation–distance, wind speed, club choice–can have devastating results. Analysis, focus and execution create success. The same can be said for a public relations campaign boosting an international sporting event.


Dittoe PR was responsible for media coverage, social media, ticket sales and event marketing surrounding the 2016 BMW Championship at Carmel’s Crooked Stick Golf Club. Throughout the week, the tournament battled challenges such as inclement weather conditions and competition with opening week of the 2016 NFL season for coverage and attendance.

Despite these outside factors, Dittoe PR navigated the conditions and orchestrated one of the most successful BMW Championship tournaments to date.

Leading up to the event, Dittoe PR spread the word with a consistent barrage of targeted media coverage that began 12 months prior to the tournament and included stories on holiday ticket packages, course enhancements made in preparation for the tournament and features on local volunteers.


Dittoe also led the charge on a clever social media campaign that staged the BMW Championship trophy at several iconic Indianapolis area locations. The #WheresWadley campaign proved to be a fun way to announce the tournament’s presence in the Indianapolis market and generated a palpable buzz on social media in the weeks leading up to the big event.

In addition to promoting the 2016 BMW Championship, Dittoe also proudly promotes the Evans Scholars Foundation year-round. This foundation grants full college scholarships to deserving young caddies with limited financial means, and all net proceeds from the BMW Championship benefit the Evans Scholars Foundation. By highlighting the stories of various scholarship recipients, Dittoe secured interviews with ESPN, the Golf Channel and other high profile media outlets during tournament week.

In total, attendance figures reached 125,000 and Dittoe PR secured 275 media placements resulting in more than 34 million impressions.

Eric Kokonas Named Partner at Dittoe Public Relations

We’re pleased to announce that Eric Kokonas has been named a partner at Dittoe Public Relations. He is also Vice President of Strategy.

Eric Headshot_DPR

In his six years at Dittoe PR, Eric has secured powerful national media coverage for some of Indy’s biggest tech companies, most promising startups and other top marketing tech companies. He has earned placements in outlets such as Mashable, TechCrunch, the New York Times, The Wall Street Journal and WIRED – just to name few.

Also on the long list of his accomplishments is his inclusion in the inaugural class of TechPoint’s Tech 25 in 2015.

Though he works tirelessly, Eric is no shortage of fun. He brings an abundance of wit and wisdom to the agency, providing daily leadership and an expansive knowledge of the tech media landscape. In fact, his colleagues are quick to recognize him as innovative, sarcastic and dedicated.

We are so lucky to have you on our team, Eric. Thank you for your commitment to Dittoe Public Relations and each of our clients.