Top Productivity Tools for the New Year

Hoping to be more productive or stay better organized in 2018? We’ve rounded up the top tools to aid you in sticking with your new year’s resolution.

 

Doodle

Rather than wasting time emailing back and forth, Doodle allows users to set up polls for scheduling meetings. Using this app will help you – and your coworkers – be more efficient with finding the best time to meet.

 

Todoist

This simple to-do app allows users to create various projects and task lists to stay organized professionally and personally. Check tasks off, leave status comments, color-code lists, add deadlines … the world is yours. With the ability to sync between desktop and mobile, Todoist users can manage their lists from just about anywhere.

 

Pushbullet

Constantly switching back and forth between your phone and computer? Pushbullet allows users to connect all of their devices, sending text messages, links, files, and more, all while keeping users notified and up-to-date regardless of which device they’re working from.

 

Sprout Social

This online platform offers users the ability to easily manage all of their social media accounts in one location. Offering the ability to integrate with Google Analytics, Sprout Social provides the best combination of publishing, monitoring, and reporting in one place.

 

RescueTime

Interested in tracking your daily habits online? RescueTime runs in the background and provides a look at where you’re spending the most of your time. Available on desktop and mobile, this application also provides a productivity recap to make sure you’re reaching your goals.

 

Regardless of what your resolution is, kicking off your new year with the help of these tools will make 2018 your most organized and productive year yet!

Becoming A Contributor to Provide Credibility

At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles.

 

What is a bylined article?

 

A bylined article is authored by a third-party expert and published by a media outlet. These contributed pieces play a critical role in positioning individuals as thought leaders in their respective industries. Though seemingly unique, bylined articles are actually fairly common.

 

These articles take on a passive tone, so it is important they are not overly-promotional. Authors must ensure expertise is the foundation of the article, rather than endorsing their organization or affiliation. Ultimately, media outlets require unbiased articles in an effort to not compromise their integrity as a publication.

 

Why are bylined articles beneficial?

 

Regardless of industry, bylined articles can greatly benefit professionals and boost their credibility as a thought leader in their realm of expertise. However, there are several additional benefits to having a bylined article published.

 

In addition to boosting the author’s credibility, these articles can also draw attention to a company and showcase the intellect and skill of personnel.

 

Furthermore, bylined articles can play an important role in showcasing a company’s services and drawing attention to important matters. For instance, a lawyer might write about the implications of a national legal issue, or a nonprofit might humanize a mounting environmental concern. The possibilities of bylined article topics are endless.

 

Bylined articles are also beneficial for companies who don’t necessarily have a product to push, or major announcement to publicize, but who want to find a strategic and consistent way to garner media coverage. This strategic approach to PR sets companies apart from their competitors and can be more effective than traditional media coverage in terms of positioning expertise in an industry.

 

When are bylined articles appropriate?

 

As with all other public relations tactics, bylined articles won’t always be part of a company’s strategic PR plan. However, depending on targeted placement, bylined articles are an appropriate approach to additional publicity for an individual or a company.

 

Instructional and evergreen pieces have an easier time finding placement. Rounded out with fresh and pertinent examples, these types of bylined articles might make a good fit for an ongoing PR strategy.

 

On the other hand, bylined articles that react to a current issue or trend must remember that time is of the essence. Unlike the evergreen method, public relations professionals should regularly monitor topical issues and news stories, and always be prepared to respond to a current issue with a bylined article when apt.

 

The use of bylined articles in public relations strategy has become an increasingly popular tactic in enhancing brand awareness and recognition. Though bylined articles can reap similar results as other commonly practiced forms of public relations, this tactic can require an immense amount of planning, preparation and execution. For more information and advice on how this strategy can enhance your company’s brand, contact us for a consultation!

Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year.

1.) Ragan’s PR Daily

This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more.

Recommended article: Goodbye, SEO: PR is the new king

 

2.) PR Couture

With a specific section catering to career support, PR Couture provides an outlet for the not-so-pretty side of public relations. Along with hyping up successful PR professionals, they share open positions for prospective to seasoned PR pros searching for a career move.

Recommended article: Made a mistake at work? Here’s how to #HandleIt

 

3.) Spin Sucks

With the general population thinking that all PR professional spin stories or spit out #FakeNews, Spin Sucks does a nice job sharing the struggles in the industry and how to tackle them. Many of their articles compile best tools and best practices for your agency or as an individual. It has a little bit of everything.

Recommended article: Why today’s PR professionals need delegation skills

 

4.) PR 2.0 

With social media management becoming a more hand-in-hand service with traditional public relations, this blog helps guide you through, well, PR 2.0. It also guides you through the tricky topic of office politics and landing a leadership position.

Recommended article: 5 Ways our weekly FB live show helped grow our business

 

5.) Media Bullseye

With webinars, easy reads, podcasts, and long-form posts, Media Bullseye provides you with the knowledge of tools and gadgets for public relations success. “Chats with Chip” provides a unique and personality-driven perspective that could be useful to your agency or clients as a whole.

Recommended article: 5 Ways to make your brand more likable 

 

Whether you only have a few minutes or an hour, pick one of the above blogs (or even the Dittoe PR blog – shameless plug!) and dive deeper into the PR field and make professional development a priority in 2018.

 

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