What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.

 

Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared next week by fellow PR pro Sophie Maccagnone.

 

Putting together a client event.

Whether it’s planning a grand opening, coordinating a community celebration, hosting a red carpet event or organizing a VIP night, Dittoe PR has had its fair share of event-planning experiences. Putting together a client event can be a fun and unique way to garner additional media coverage for your client. Be warned, though, that months of organization and planning go into making sure these events are a success.

 

In addition to inviting media, planning an event can include outlining the run-of-show document, coordinating schedules for celebrity appearances, general event or regulation research, working directly with vendors, designing invitations or event posters, booking talent, and providing on-site support throughout the event.

 

Earning third-party credibility.

Another overlooked public relations tactic is earning your client credibility from third-party sources. This comes in the form of writing a bylined article for a publication or putting together an award nomination. Contributing byline articles can help position clients as experts in their industry (and you should be one too), as well as showcase their services and offerings in a non-traditional way.

 

Award nominations are another way to help give clients additional street cred. Take the time to research, craft, and submit the perfect nominations to earn additional recognition for your client. That award opportunity can be used later on to show that they are qualified for the job and worth being nominated for other accolades.

 

Be sure to check out our blog next week for part two of this series on how the job of a PR pro goes beyond just media relations. And, while you wait, if you think your business or brand could benefit from our plethora of services, we’d love to hear from you!

Instagram Story Tips for Building Your Brand

With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased with the updates. New Instagram Story features include various font styles, new stickers and gifs, highlights, and more, all of which have users sharing content now more than ever.

 

In 2017, Facebook announced that Instagram Stories surpassed its competition, gaining more than 250 million daily active users in its first year. And with 100 million more people using Instagram Stories than Snapchat, it’s no surprise that businesses are starting to take advantage of this widely used feature.

 

By allowing users to share photos and videos separate from the main Instagram feed, Instagram Stories provide an additional way to share exclusive content that lasts for only 24 hours before disappearing. With an Instagram business profile, marketers can track impressions, followers, and engagements, as well as manage promotions. The Instagram Story feature allows marketers to track the number of views, the number of people who exited (swiped away from) your story, and the number of people who re-watched (tap-back) or skipped ahead (tap-forward).

 

Below are a few tips for using Instagram Stories to build your brand:

 

Give exclusive access and deals.

Because Instagram Stories only last for 24 hours, it’s the perfect way to deliver exclusive offers to your followers. Business can either (a) post a special offer/discount code directly to the Instagram Story or (b) refer viewers to the link in your Instagram bio, containing a direct link to a landing page for the special offer. By creating a sense of urgency, followers will be more likely to pay attention and engage as a result.

 

Provide a look behind the curtain.

Your followers continue to follow you for a reason, most likely because they’re interested in what you’re doing or offering. By sharing the creative process or giving a look behind the well-edited curtain, brands can give followers a peek at what goes on behind the scenes through content on their Instagram Story.

 

Let influencers take the reign.

By partnering with influencers that connect with your audience to conduct Instagram Story takeovers, brands can offer different perspectives for their followers. Hosting regular guest segments can provide both a variety and consistency of content for your followers to connect with. By promoting the takeover on the guests’ profile, brands can gain additional engagement and brand recognition from the influencers’ followers as well.

 

Collect feedback and increase engagement.

Aside from asking followers to ‘comment below’ to get their opinions, brands can take advantage of the Instagram Story feature that allows businesses to solicit additional engagement in the form of a two-answer poll. Post a question to your followers and they can simply select one of two responses, all of which are tracked in the Instagram Story metrics. Brands can also open their inbox to followers by asking them to ‘direct message’ (DM) them with responses, ideas, and more.

 

Tag your location.

By using the geolocation feature via Instagram Story, brands can tag and share their location for additional engagement. Instagram auto-populates locations near you or your business for simplified use, but brands can create a new geolocation tag using Facebook. From popping up on the Instagram ‘Explore’ page and finding local influencers to locating new followers and seeing who’s tagging you, the geolocation feature allows brands an alternate avenue to connect directly with other Instagram users.

 

Link to additional content.

For brands with verified accounts with more than 10,000 followers, adding a URL to the Instagram Story is a great way to link to additional content online. This feature can be used for promoting a new blog post, linking directly to a sale, or directing traffic to a partnered site. Brands who aren’t verified, or who have less than 10,000 followers, can still gain web traffic through Instagram by using their Instagram Story to direct followers to the link in their bio.

 

Need help creating content, increasing engagement, or generating brand awareness via social media? Request a consultation with us today!

 

Finding a Work-Life Balance in a Hyper-Connected World

Balancing your personal life and your work can be challenging for some, especially in the always-on world of PR. There will always be a situation that warrants a rapid response, a reporter to pitch or a strategic plan to assemble. While the PR world is exciting and ever-changing, it also seeps into our personal life and can make establishing boundaries extremely difficult. If you’re struggling to separate work from your personal life, here are a few ways to help step away from your desk and return to the office refreshed.

 

Stay organized.

While it may seem counterintuitive to add a little work time into your weekend, taking the time to organize for the week ahead can make all the difference for achieving a healthy work-life balance. Taking less than 30 minutes on a Sunday afternoon to think through your top priorities and getting organized for the week ahead can make all the difference.

 

Wake up early.

Waking up early can be tough, but make it a daily habit. Take  an extra hour in the morning to do something for yourself before you plunge into your daily routine. For some, it might be meditating, reading or watching the news. For others, it might be getting a head start on laundry or cooking a healthy breakfast. Whatever you choose to do, do it for yourself. This will help start the day off right.

 

Exercise.

Experts agree that increasing physical activity has a multitude of benefits for health and stress management. Not a fan of the gym? That’s fine. Find a new physical outlet that gets your heart racing such as boxing, yoga or cycling. Life and work will both reap immediate benefits of physical activity in the form of stress relief, endorphin release and increased functional capacity.

 

Don’t be afraid to take breaks.

Lunch breaks were created for a reason. Take advantage of this time to pencil in an activity to rejuvenate and get ready to tackle the second half of the day. For instance, many Dittoe PR employees enjoy using this hour to go to the gym, run errands or take their dog for a walk. Whatever it is, don’t be afraid to take the time to treat yourself.

 

Disconnect.

Balancing work life and home life is not always simple, especially when getting pinged by email notifications day-in and day-out. Try putting your phone away while with friends, family or significant others to make it a little easier to avoid the distractions. This will help emphasize the importance of relationships with loved ones but also allow you to stay more focused at work by not dwelling on missed plans or quality time.

 

Establish a no-work zone.

Another way to disconnect is to establish a work-free zone. As someone who is newly married with a husband who also works around the clock, work-free zones have been a perfect solution to ensure we’re not working all evening and to focus on each other. A work-free zone bans you from checking email, taking business phone calls and doing office work on the computer. By setting up a safe haven, you have a dedicated time and space for connecting with your loved ones and escaping the demands of work.

 

Don’t compromise on sleep.

Most people fail to realize the importance of sleep. Instead of treating it as a luxury, make it a necessity by establishing a sleep schedule. This will help produce a healthy body and make it easier to be more productive at the office, allowing you the ability to (hopefully) leave on time.

 

Communicate when workload is excessive.

A work-life balance can fall to pieces simply because an increased workload. If you find yourself feeling overwhelmed, take a moment to communicate the volume of your workload to teammates or leadership team. Through these conversations, find ways to reduce the impact by extending the deadline or bringing on other teammates to delegate the work.

Interested in working at Dittoe PR? Check out our Careers page here to see if you would be a good candidate.

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