March Gladness – Introducing Account Executive, Josh Rattray

We’re excited to announce the arrival of our newest addition, college athletics PR professional, Josh Rattray. Coming onboard as an account executive, Rattray has more than 10 years of experience in the college athletics and digital marketing spaces— experience that will benefit the clients we serve across the sports, events and technology industries.

A Butler University graduate and Indiana native, Rattray comes to Dittoe Public Relations after most recently serving as the content production manager for a digital marketing startup in Raleigh, N.C.. He also boasts a resume with more than a decade of work with notable NCAA Division I brands such as North Carolina State University, Butler University and Michigan State University.

“We are continuing to grow and are thrilled to welcome Josh to our team,” said Chris Dittoe, president and co-founder of Dittoe PR. “His extensive experience in communications in the sports industry as well as his background in content creation will be an asset to our company and clients.”

Rattray served as the primary PR contact for the North Carolina State men’s basketball program, helping his department set sales and revenue records while coordinating publicity for an NBA Draft lottery pick in 2014 and a Sweet 16 run in 2015. While on staff at Butler University, he led the department’s digital media production efforts and helped coordinate $1.2 billion in media exposure during the school’s consecutive appearances in the NCAA Men’s Basketball Championship final game.

We’re glad to have Josh onboard just in time for March Madness and look forward to comparing our brackets to his. March should be an exciting month for our clients, team and college basketball fans alike.

Request a consultation to learn more about our services and how we help brands to succeed.

Four ways your brand can benefit from a media tour

While social media has made journalists more accessible than ever, and a well-crafted email pitch can secure phenomenal media coverage for your brand, there’s still no substitute for meeting face-to-face with a journalist to share your story.

Do you have a great company story, product or service for which you’ve struggled to get media coverage? Here are four reasons why a media tour might make sense for your brand:

You have a product or service to demo. Some products and services are more challenging to get attention in the media simply because they aren’t convenient for a journalist to try out for themselves. Many journalists are hesitant to tell their readers about a product or service unless they have experienced it firsthand. This means you can drastically improve your chances of obtaining media coverage by bringing the product or service to them, providing a brief demo and answering their questions. Not to mention, you’ll receive valuable feedback that you can incorporate into future versions of the product or service.

slack_for_ios_upload_720In-person meetings establish you as a trusted source for future stories. If you regularly produce research that journalists can use in future stories, or you are willing to go on the record to comment on industry news and trends, then an in-person meeting offers a great venue for you to explain the type of information you can provide to them that would appear in their stories. When these journalists need information from outside sources for their stories, you’ll be top of mind to them and asked to contribute your statistics or perspectives. Your company name will be cited in these stories, which only further establishes your credibility amongst your target audience.

Video enhances your brand’s story. If a picture says a thousand words, then a video is worth a million. For products or services that benefit from a demonstration as opposed to a still image, there’s no better place to be than filming an in-person studio interview with a media outlet that reaches your target audience. Video is one of the most popular storytelling formats around. In fact, the average U.S. adult spends more than 10 hours each week watching videos on digital devices.

Your enthusiasm for your company story, product or service is infectious….and way more effective to hear in person. There’s nothing that can match the power of your presence to capture the attention of journalists. Email pitches and social media outreaches can, in no way, convey the passion you have in your voice when you talk about your company, product or service. The right pitch, delivered in person, can effectively convince a journalist why you have a great story, product or service that their readers should know about.

We recently conducted a media tour in New York City for our client Redux, a device that brings liquid-damaged smartphones back to life. The meetings we scheduled have already resulted in coverage in Mashable and New York Magazine, and there are still several pieces of great media coverage to come. Could your brand benefit from a media tour? If so, let’s talk.

Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield.

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In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot.

It was essential that our video paid proper tribute to the Dyes so that Chatham Hills could use it in their marketing mix for years to come.

Once we held a strategy meeting with the Chatham Hills team to determine goals and key messaging for the video, Dittoe PR set up two separate video shoots. First, we went out to Chatham Hills and shot scenic views and were lucky enough to have Pete Dye himself give us an exclusive tour of the course! We rode on golf carts with Pete and got some great shots of him walking the course and taking a few swings. Our second day of shooting consisted of sit-down interviews with Chatham Hills executives talking about the development of the course and the years of hard work Pete and Alice put into turning their vision into a reality. After two days of filming, our team had everything we needed to create a visual story for Chatham Hills.

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Turning around the video in just over a week’s time allowed us to pitch it local and regional media in order to generate interest for the event.

By using the promotional video in our media outreach, our team was able to coordinate six interviews on the day of the soft opening including live shots by WISH-TV’s Anthony Calhoun and WRTV’s Dave Furst. In total, our team secured 56 media placements and generated a buzz on social media that resulted in 260 posts on Twitter, Facebook and Instagram.

Interested in learning more about Dittoe PR’s work in video, sports and events? Request a consultation to learn more about how we can spark a conversation about your business.

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