Dittoe PR under par at the 2016 BMW Championship

Golf is a game of precision: The slightest miscalculation–distance, wind speed, club choice–can have devastating results. Analysis, focus and execution create success. The same can be said for a public relations campaign boosting an international sporting event.

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Dittoe PR was responsible for media coverage, social media, ticket sales and event marketing surrounding the 2016 BMW Championship at Carmel’s Crooked Stick Golf Club. Throughout the week, the tournament battled challenges such as inclement weather conditions and competition with opening week of the 2016 NFL season for coverage and attendance.

Despite these outside factors, Dittoe PR navigated the conditions and orchestrated one of the most successful BMW Championship tournaments to date.

Leading up to the event, Dittoe PR spread the word with a consistent barrage of targeted media coverage that began 12 months prior to the tournament and included stories on holiday ticket packages, course enhancements made in preparation for the tournament and features on local volunteers.

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Dittoe also led the charge on a clever social media campaign that staged the BMW Championship trophy at several iconic Indianapolis area locations. The #WheresWadley campaign proved to be a fun way to announce the tournament’s presence in the Indianapolis market and generated a palpable buzz on social media in the weeks leading up to the big event.

In addition to promoting the 2016 BMW Championship, Dittoe also proudly promotes the Evans Scholars Foundation year-round. This foundation grants full college scholarships to deserving young caddies with limited financial means, and all net proceeds from the BMW Championship benefit the Evans Scholars Foundation. By highlighting the stories of various scholarship recipients, Dittoe secured interviews with ESPN, the Golf Channel and other high profile media outlets during tournament week.

In total, attendance figures reached 125,000 and Dittoe PR secured 275 media placements resulting in more than 34 million impressions.

Dittoe PR helps Indy PopCon become a household name

Where else can comics, gaming, YouTube, sci-fi, fantasy, and art fuse together for a weekend celebrating pop culture other than Indy PopCon? From June 17 through 19, the third-annual Indy PopCon was held at the Indiana Convention Center in Indianapolis. Unlike its competitors, PopCon does not hyper focus on one single fandom, but instead seeks to celebrate all types of popular culture. In other words, PopCon is “a con for fans, made by fans.”

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PopCon is an evolving event, celebrating fans around the world through collaboration, creativity and open-mindedness. Convention-goers are encouraged to discover their next obsession and interact with people from all different sorts of backgrounds and interests.

Dittoe PR helps spread the word about Indy PopCon

When Indy PopCon launched its inaugural convention in 2014, roughly 9,000 fans were in attendance. By 2015, the convention had more than doubled its attendance to 24,000. By the time 2016 rolled around, PopCon was preparing for a record-breaking 40,000 fans to attend the third-annual event.

With PopCon’s staggering growth, founders sought the assistance of Dittoe PR in order to grow their event even further, and to really spread the word to the city where it all began – Indianapolis.

“Indy PopCon is truly a celebration of Indianapolis and everything our city has to offer. Unlike some of the other conventions that come to Indianapolis, PopCon was created right here in our city,” said Carl Doninger, president of Indy PopCon.

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In order to increase the community’s knowledge of PopCon, Dittoe PR executed a number of communications strategies including corporate and non-profit outreach, but most importantly, media relations.

Throughout the media relations campaign, Dittoe PR secured a total of 80 pieces of coverage in a number of media outlets including, The Indianapolis Star, Indianapolis Business Journal, NUVO Newsweekly, Indianapolis Monthly, St. Louis Business Journal, WTHR-TV, WRTV-TV, WXIN-TV, WISH-TV, AdWeek, and more. The coverage resulted in a total of 16,303,341 media impressions and an overall ad rate value equivalent of $224,433.18.

Social media also played a big role in the spread of the event. Not only was information about the event dispersed through a number of social media outlets in both the time leading up to the event, as well as the weekend of, but the hashtag #IndyPopCon became a trending topic on Twitter that weekend as well.

Indy PopCon occurs annually, and will back for its fourth year in 2017 from July 7 through 9. We hope to see you there!

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