Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!

How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts.

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We’re here for you. And we’re sharing some of our secrets to success.

At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for the sake of pulling off a great event.

In other words, to say we know what works (and what doesn’t) to get the media to attend and cover your company event would be an understatement. Here are some words of wisdom from Dittoe PR Vice President and Partner Megan Custodio that will help you look like a hero the next time you need to drum up media coverage for your big day.

Do your homework before blindly sending invitations to the media. Identify which media outlets are most important to target, and then conduct research on their websites to see who’s recently covered a similar event. For example, if you’re opening a new restaurant, you can search for the names of restaurants that have recently opened in your area and see who reported on the news of their grand opening or VIP party. Once you’ve extended an invitation and they accept, though, your work doesn’t stop there.

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After they arrive at the event, greet them as soon as you can and offer to facilitate any interviews they may need, answer their questions, take them on a tour if the event necessitates it and thank them for coming.”

Targeted outreach and being an on-site resource are just two of the many keys to generating maximum media exposure for company events. From selecting the best time of the day and week to hold an event to choosing the right language to use in your media invitations, there are several other variables to consider when devising your media relations strategies and tactics for your next celebration.

Have a big event on the horizon for your company and want to make your life a lot easier? Ask us how we can make your next event a success. Here’s how we’ve recently helped Broken Beaker Distillery, Indiana Grown and TCC, the nation’s largest Verizon Premium Wireless Retailer, get major media attention for their recent initiatives.

Twenty-four hours, 223,000 impressions and a heart-warming initiative

TCC RileyIn August 2015, TCC, the largest Verizon Premium Wireless Retailer in the U.S., made a commitment that would forever impact the patients, parents and administration at Riley Hospital for Children as well as the company’s own employees. During a special presentation, TCC CEO Scott Moorehead announced a $1 million donation and multi-faceted 5-year partnership with Riley Children’s Foundation that is creating life-changing opportunities for the kids at Riley Hospital. A great story in People—secured by Dittoe PR—told the story of how TCC brought smiles and tears of joy to so many faces that day (the article was shared 8,500 times on social media alone).

Fast forward to March 1, 2016, when Dittoe PR had the opportunity to join TCC, a client of six years, in kicking off Child Life Month at Riley Hospital. The two organizations hosted a ribbon cutting for the new TCC Rainforest Activity Center, an area solely dedicated to therapeutic play for patients and families on the 7th floor of the hospital. TCC equipped the room with art supplies, tablets and a multi-media projector, in hopes of giving young patients a place to take their minds off their health issues and allow them to just be kids.

TCC Riley 3While TCC did an incredible job of outfitting the room, it was up to Dittoe PR to get this wonderful story told across Central Indiana. In just 24 hours following the event, Dittoe secured media placement on WRTV-TV (ABC), WTHR-TV (NBC) and WTTV-TV (CBS) as well as in Current in Carmel. The ad value of the TV spots alone added up to more than $8,200 with a total viewership of 223,000.

Needless to say, the day was a success for all in attendance. TCC’s ongoing investments in the local communities in which it does business are made possible through its Culture of Good program. At Dittoe PR, we’re thrilled to play a role in telling the story about all the good that TCC does.

Need help telling your story? Contact us for a consultation.