Dittoe PR Helps Delivra Expand its Horizons

In 1999 Neil Berman set out on an email adventure with one goal in mind: to build a company that would always put the customer first through personal connections. He did just that when he founded Indianapolis-based Delivra, an email marketing service provider and strategic consultancy. In 2015, Berman expanded on his goal to reach new places and customers.

Lying roughly 125 miles north of Delivra’s Indianapolis headquarters, a goldmine for the email marketing industry was waiting to be tapped in Fort Wayne, Indiana.

Through research, Fort Wayne was identified as the ideal market for Delivra. With its prominent industries of retail, hospitality and business services – the city aligned directly with Delivra’s expertise and services. For Delivra, the email marketing marketplace of Fort Wayne was projected to be worth nearly $12 million.

This is where Dittoe Public Relations began its role in Delivra’s journey. In March, Delivra began working with our firm to create buzz and excitement for the company’s expansion into Fort Wayne through content creation, media relations and event planning and promotion.

With content creation and media relations efforts for Fort Wayne commencing in April, the Dittoe PR team was able to obtain media coverage that resulted in approximately 1.1 million media impressions by mid-June.

Delivra hosted 112 guests at its Fort Wayne launch event in June, where they showed their commitment to the community by gifting 26 community organizations free software totaling $125,000 via the “Delivra Gives Back” program.

Our team was also able to solidify an official sponsorship with Greater Fort Wayne for launch event promotion to its vast investor network.

We could not have had a better time supporting and working with Delivra as they launched into a completely new territory, so it is with pleasure that Dittoe Public Relations continues this journey with Delivra as they began their second expansion initiative into Louisville, Kentucky. For more on Delivra’s next phase of expansion, be sure to read this story we secured in Louisville’s Courier-Journal.

Referring to Louisville as a “sweet spot” to reach potential clients, Berman and Delivra’s decision to place the company’s second satellite office in Louisville was to put “the customer-facing where the customers are.” Berman provides more insights on the appeal of the market in this Louisville Business First article.

In 1999, Neil Berman set out to on an entrepreneurial adventure. In 1999, Chris and Liza Dittoe started a small public relations business operating out of their basement. In 2015 both companies are thriving and expanding, and our teams could not be more thrilled!

Market District & GetGo Cafe + Market Open with a Bang

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Photo credit Charlie Nye | The Indianapolis Star

If one thing can be said about the new Market District and GetGo Cafe + Market stores it’s that they’ve got style. The two stores, subsidiaries of the multi-format retailer Giant Eagle, Inc., opened with a bang this week in Carmel.

 

In addition to showcasing their unique products, the opening turned into a star-studded affair with an opportunity for local media, as well as foodie, family and lifestyle bloggers, to get one-on-one interactions with Market District and GetGo executives, Market District’s culinary chefs, and celebrity guest Marc Summers, host of “Unwrapped” and executive producer of “Restaurant: Impossible” on Food Network.

 

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Photo credit Charlie Nye | The Indianapolis Star

With 120,000 square feet of space, Market District and its offerings are almost unbelievable. Here’s a glimpse of what they have to offer:

  • A climate controlled cigar humidor within its 15,000-swuare-feet beer, wine and liquor department;
  • A Beauty Bar offering blow outs, haircuts, makeup and facials;
  • A full-service restaurant, table by Market District;
  • Themed and seasonal cooking classes led by Market District Chefs in its Cooking School;
  • Gourmet and exotic delicacies such as truffle mushrooms and python meat (for the adventurous); and
  • A wide range of organic and whole foods to satisfy every palate.

 

The 24-hour GetGo Cafe also offers a unique experience with a menu of made-fresh-to-order foods including mouthwatering, customizable subs, burgers, breakfast sandwiches and more, available at any time, day or night. The cafe also offers better-for-you options such as oatmeal, flatbreads and salads. Also available is a Smoothie & Espresso Bar, including lattes, mochas, iced coffees, espressos and more.

 

How Dittoe PR assisted in the Market District opening

 

Market District is Giant Eagle, Inc.’s first store in the Indiana market and needless to say, they were excited to bring the unique foodie concept and its offerings to Carmel. They brought Dittoe PR on board to ensure that consumers and media were just as excited about its grand opening.

 

Leading up to the grand opening, Dittoe PR worked to secure prime coverage for Market District and ensure the opening was at the forefront of everyone’s minds.

 

We primarily focused on obtaining earned media coverage in the Central Indiana market with a focus on the Indianapolis-area. Through our efforts, we were able to secure stories with nearly ever media outlet including The Indianapolis Star, Indianapolis Business Journal, Inside Indiana Business with Gerry Dick, Indianapolis Monthly, Current in Carmel and many more! In addition, our friends at the local TV stations joined us grand opening week for special segments, one-on-one tours, executive interviews and an unlimited amount of b-roll for morning and evening TV spots.

 

Here are just a few of the stories about Market District and GetGo’s grand openings Oct. 7:

 

The Indianapolis Star:

 

The Indianapolis Business Journal:

 

Inside Indiana Business:

 

Indianapolis Monthly:

 

WRTV6

 

Indy Style

 

WISH-TV (digital)

 

Stop by Market District!

 

With Dittoe PR’s help, Market District in Carmel is on the fast track to becoming the leading grocer in Central Indiana. Market District is located at 11505 N. Illinois St., while GetGo CafeCafe + Market is just across the parking lot at 11545 N. Illinois St. We encourage you stop by. We guarantee you’ll go back!

Ironworks Indy Fall Block Party

What better way to kick off October than with a block party? Ironworks at Keystone, Indianapolis’ premier living and retail property, celebrated its one-year anniversary on Saturday, Oct. 3, by hosting a complimentary family-friendly block party featuring entertainment, live music, food, beer and more.

The event kept the kiddos entertained with bounce houses, face painting, balloon twisting, pumpkin painting and magic shows…all for free! This allowed parents to kick back (with local beer from Bier Brewery), enjoy touring the mixed development property and sampling free food from the property’s restaurant tenants: Ruth’s Chris, Sangiovese Ristorante and B Spot Burgers.

Not even pets were left out of this party! The Humane Society for Hamilton County was in attendance with a marketing booth and furry friends for those interested in animal adoption.

How Dittoe PR assisted in the Ironworks block party

At Dittoe PR, we know how to throw a great event. Our staff worked diligently to ensure the event was a success by300x170-image coordinating all media activity as well as handling the logistics.

Our team was responsible for:

  • Securing event vendors and certificates of insurance, W9s and contracts;
  • Working with each retail tenant for discounts offered to the public that day;
  • Keep track of budget we were given;
  • Coordinating charitable partnerships;
  • Developing the VIP and media list;
  • Getting the word out to the public;
  • Orchestrating the set up the day of the event.

We had more than 300 Eventbrite registrants, which surpassed Ironworks’ goal.

Dittoe was at the event to make sure that the nitty-gritty details were seamless for the big day. While the weather was not cooperative, we still had about 200 people come out to Ironworks’ first-ever Fall Block Party. Because of its success, Ironworks hopes to make this event recurring!

Happy (belated) Birthday Ironworks!