Dittoe PR helps Indy PopCon become a household name

Where else can comics, gaming, YouTube, sci-fi, fantasy, and art fuse together for a weekend celebrating pop culture other than Indy PopCon? From June 17 through 19, the third-annual Indy PopCon was held at the Indiana Convention Center in Indianapolis. Unlike its competitors, PopCon does not hyper focus on one single fandom, but instead seeks to celebrate all types of popular culture. In other words, PopCon is “a con for fans, made by fans.”

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PopCon is an evolving event, celebrating fans around the world through collaboration, creativity and open-mindedness. Convention-goers are encouraged to discover their next obsession and interact with people from all different sorts of backgrounds and interests.

Dittoe PR helps spread the word about Indy PopCon

When Indy PopCon launched its inaugural convention in 2014, roughly 9,000 fans were in attendance. By 2015, the convention had more than doubled its attendance to 24,000. By the time 2016 rolled around, PopCon was preparing for a record-breaking 40,000 fans to attend the third-annual event.

With PopCon’s staggering growth, founders sought the assistance of Dittoe PR in order to grow their event even further, and to really spread the word to the city where it all began – Indianapolis.

“Indy PopCon is truly a celebration of Indianapolis and everything our city has to offer. Unlike some of the other conventions that come to Indianapolis, PopCon was created right here in our city,” said Carl Doninger, president of Indy PopCon.

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In order to increase the community’s knowledge of PopCon, Dittoe PR executed a number of communications strategies including corporate and non-profit outreach, but most importantly, media relations.

Throughout the media relations campaign, Dittoe PR secured a total of 80 pieces of coverage in a number of media outlets including, The Indianapolis Star, Indianapolis Business Journal, NUVO Newsweekly, Indianapolis Monthly, St. Louis Business Journal, WTHR-TV, WRTV-TV, WXIN-TV, WISH-TV, AdWeek, and more. The coverage resulted in a total of 16,303,341 media impressions and an overall ad rate value equivalent of $224,433.18.

Social media also played a big role in the spread of the event. Not only was information about the event dispersed through a number of social media outlets in both the time leading up to the event, as well as the weekend of, but the hashtag #IndyPopCon became a trending topic on Twitter that weekend as well.

Indy PopCon occurs annually, and will back for its fourth year in 2017 from July 7 through 9. We hope to see you there!

Dittoe PR Helps Crew Carwash Raise Over $30,000 for Riley Children’s Foundation

Crew 3A staple carwash organization in Central Indiana, Crew Carwash has a strong reputation for customer service and giving back to the local community. The organization has teamed up with Big Brothers Big Sisters of Central Indiana and Gleaners Food Bank of Indiana in the past, and at the start of 2016, wanted to begin a new partnership with Riley Children’s Foundation.

Crew’s plan was to donate 50 percent of the first month’s proceeds from every purchase of an Unlimited Wash plan between April 30-May 8 to Riley Children’s Foundation. Crew decided early on that all of the money raised would go to Riley’s Maternity and Newborn Health program, a brand new initiative aimed at greatly reducing Indiana’s infant mortality rate.

Fewer than 20 babies have been born at Riley Hospital since it opened in 1924. Soon, Riley Hospital will offer the full spectrum of maternity care, from low-risk pregnancies to specialty care for mothers and babies with complex needs.

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As Crew embarked on this new partnership, Dittoe PR was there every step of the way. Dittoe coordinated all meetings between Crew and Riley, helped create the official campaign name – “Unlimited Hope for Riley” and social media hashtag – #Crew4Riley, and planned a major kick-off event at Crew’s Downtown Indianapolis location.

Crew worked closely with Riley to ensure Riley Kids and their families were able to attend the event. The kids enjoyed snacks, greeted customers and even helped spray down cars in the carwash tunnel.

Despite bad weather, (it rained eight of the nine days of the campaign), Crew was able to raise $31,563.

While Crew did an excellent job executing the campaign internally to its 600 team members, it was up to Dittoe PR to get the word out and inform local Central Indiana residents on how they can make an impact. Dittoe secured media placement on WRTV (ABC), WTHR (NBC), the Indianapolis Star, the International Car Wash Association and Professional Carwash & Detailing Magazine. This coverage generated 380,939 media impressions.

Needless to say, the “Unlimited Hope for Riley” campaign was a huge success for Crew, Riley Children’s Foundation, and most importantly, Riley patients. At Dittoe PR, we’re thrilled to spread the word of Crew’s philanthropic efforts and honored to help raise funds for such an important initiative.

Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!