Using Instagram Stories to Show Off Your Brand Behind the Scenes

RIP, Snapchat.

 

Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our clients’ strategic social media plans. Why post to Snapchat when you already have a great platform built up on Instagram?

 

If static Instagram posts are the sandcastles, Instagram Stories are the sandbox. You don’t have to worry as much about the content quality because that’s not what your audience is looking for. They want to see what you’re doing, right then in the moment. That awesome product shot you got of hats perfectly balanced on a railing that did so well on your page? Show what it took to get that shot – including the 49 outtakes where hats kept falling over or hands were still caught in the frame.

 

Here are four other ideas to show off your brand with behind the scenes (BTS) Instagram Stories.

 

Event Planning.
Those of us in PR know how much work goes into planning an event, whether it’s a press conference or an exclusive blogger sneak-peek. Those rows of chairs don’t set themselves up on their own – take a boomerang of setting the chairs up, tag your employees doing the heavy lifting, and take a moment to recognize all the work that’s going into the event before the official photo-ops.

 

Interviews.
One of my favorite things to do at Dittoe PR is to set up on-air interviews for my clients. Like event planning, there’s a lot of coordination that goes into these interviews – and some very early morning trips to the news station! Most people only see the final interview when it airs on TV, so take a moment to get a BTS shot of the studio (don’t forget to tag the station and reporters!).

 

Photo Shoots.
Professional photo and video shoots will bring your brand the best visual materials you can ask for. Behind those lenses are a lot of people, tools and coordination that your fans may not be aware of. The top-down shot of a desk with your products scattered on it? There’s a photographer standing on a chair, holding her camera out at a precarious angle, and snapping by feel rather than what’s in the viewfinder. And there may be one person talking in the video, but there’s usually three or four people holding cameras, microphones and interview questions who are outside of the frame helping to make sure it all goes smoothly. Sharing this effort may make your followers appreciate that perfect shot even more.

 

Company Culture.
Unless your company is run by robots (which would be kind of cool), you work with people who have different interests and hobbies, as well as different roles within your organization. Introduce them to the world – with their permission, of course! You may know that your engineer has a thriving succulent collection on their desk, or your receptionist is notorious for their food-themed earrings. Your fans want to know the people behind their favorite brands.

 

And this doesn’t have to be on an individual level, either. If your company caters in lunch, regularly participates in #WineWednesday, or has a team building event off-site, these are great opportunities to show off your company culture and the leaders behind your success.

 

There are countless ways to use Instagram Stories to show off your company. If you’re not sure what might work, just take some boomerangs and see what happens!

 

Want some more help planning an in-depth social media strategy to show off your brand? Contact Lauryn Gray at lauryn@dittoepr.com.

Ironworks Hotel Indy Celebrates Second Annual Ironworks Social

Recently, we assisted the Ironworks Hotel Indy in transforming their property from a hotel to a thriving outdoor festival for the second annual Ironworks Social event.

 

On Saturday, September 15, we celebrated the hotel’s first year in operation by hosting an event filled with live music, top-rated food and interactive activities for guests and their furry friends. The annual Ironworks Social event attracted hundreds of visitors and countless dogs while also raising thousands of dollars for the Humane Society for Hamilton County.

 

Guests enjoyed delectable menu items along with hand-crafted cocktails, beer or wine from Ironworks Hotel and Ironworks at Keystone restaurants. Food was available from Ruth’s Chris, Sangiovese Ristorante, Blue Sushi Sake Grill, Rize Restaurant and Provision, and libations from Tito’s Handmade Vodka and Daredevil Brewing Co. were available for purchase.

Indianapolis’ favorite Bluewater Kings Band and Chicago-based No Alternative Band also performed their own sets on stage, and guests were able to sing and dance the day away. Attendees could also receive complimentary mini-massages from Massage Heights Ironworks, wellness advice from Club Pilates, fitness tips from Orangetheory Fitness, purchase products and discuss civic sustainability with People for Urban Progress, make candles with Penn & Beech Candle Co., and learn more about Bottleworks Indy. One lucky attendee walked away with $1,000 of giveaway products from the in-kind donations of participating vendors.

 

The Humane Society for Hamilton County was also present with adoptable dogs and gourmet dog treats from A Dog Bakery for pups to enjoy. Along with the money raised, a few furry friends found their forever homes, too.

 

Thanks for celebrating the first birthday of Ironworks Hotel with us, Indy! We’re already looking forward to next year and can’t wait to see you again.

 

What is Public Relations? [Part 1]

When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations.

 

Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared next week by fellow PR pro Sophie Maccagnone.

 

Putting together a client event.

Whether it’s planning a grand opening, coordinating a community celebration, hosting a red carpet event or organizing a VIP night, Dittoe PR has had its fair share of event-planning experiences. Putting together a client event can be a fun and unique way to garner additional media coverage for your client. Be warned, though, that months of organization and planning go into making sure these events are a success.

 

In addition to inviting media, planning an event can include outlining the run-of-show document, coordinating schedules for celebrity appearances, general event or regulation research, working directly with vendors, designing invitations or event posters, booking talent, and providing on-site support throughout the event.

 

Earning third-party credibility.

Another overlooked public relations tactic is earning your client credibility from third-party sources. This comes in the form of writing a bylined article for a publication or putting together an award nomination. Contributing byline articles can help position clients as experts in their industry (and you should be one too), as well as showcase their services and offerings in a non-traditional way.

 

Award nominations are another way to help give clients additional street cred. Take the time to research, craft, and submit the perfect nominations to earn additional recognition for your client. That award opportunity can be used later on to show that they are qualified for the job and worth being nominated for other accolades.

 

Be sure to check out our blog next week for part two of this series on how the job of a PR pro goes beyond just media relations. And, while you wait, if you think your business or brand could benefit from our plethora of services, we’d love to hear from you!