Dittoe PR Goes Hollywood with ‘COLUMBUS’ Film Premiere

Every day at Dittoe PR, clients from various backgrounds and industries bring exciting projects that challenge us and push us to the next level in public relations. Most recently, our team had the opportunity to bring the glitz and glam of the movie industry from Hollywood to Indiana by working alongside the talented production team of the critically acclaimed and award-winning film “COLUMBUS.”

Despite our limited background in film, this was a challenge our team welcomed with open arms and tackled triumphantly. “COLUMBUS” quickly made a name for itself after its debut at the 2017 Sundance Film Festival where it earned glowing reviews and awards for featuring the world-renowned architecture of Columbus, Indiana, alongside a deeply intellectual storyline about parental and family relationships.  Its connection to the Midwest architecture mecca sparked the “COLUMBUS” director’s burning desire to create a larger-than-life splash in Indiana.

 

The film enlisted the Dittoe PR team to help promote the film statewide – with a greater focus in the Indianapolis and Columbus areas – through consistent, influential media coverage that would spark interest and drive ticket sales to the film’s opening at Keystone Art Cinema (Indianapolis) and YES Cinema (Columbus).

 

During the media relations push, Dittoe PR secured media opportunities with reporters throughout Indiana, connecting them with Kogonada, “COLUMBUS” writer, director, and editor, as well as lead actor John Cho, lead actress Haley Lu Richardson, and key contributors from the Columbus community. In addition to print, online, TV, and radio coverage pieces, the film appeared in organization’s e-newsletters and on influential social media pages. During premiere weekend, our team worked closely with the film’s cast, crew, and management teams to execute local media tours with relevant TV and print outlets, including the Indianapolis Star, Indianapolis Monthly, WTHR, FOX59, WISH-TV, RTV6, WZPL Smiley Morning Show, and more.

 

Media relations has been the core of our business for many years, but our PR services go far beyond media. We were also tasked with assisting in the event planning for the VIP film premiere events as well as planning and running a red carpet event in Columbus. Working alongside the talented team at Columbus Visitors Center and YES Cinema, we pulled off one of the biggest event weekends of the year for the Columbus community, and its hype carried into Indianapolis as well.

 

The film’s hometown premiere earned a per-screen-average of more than $15,000, beating out its initial New York and Los Angeles premiere just a month earlier. “COLUMBUS” went on to be the most popular film ever at YES Cinema by the end of its first week of screenings, selling out all of it 20 initial scheduled shows, and continuing to show through early October. Its popularity kept it around in Indianapolis as well, where it screened for more than a month. As the film approaches its iTunes release on Nov. 4, it boasts box office sales nearing $1 million.

After the Indianapolis and Columbus openings, the “COLUMBUS” team expanded Dittoe PR’s efforts into other markets, which allowed us to generate additional media attention in major cities like Phoenix, Chicago, and St. Louis, as well as more than 15 additional cities through Indiana. Altogether, our savvy PR skills secured more than 250 media hits, 68.5 million media impressions, and a total publicity value of $860,000.

 

If you are interested in learning more about how Dittoe PR can assist with outreach for your company or event, request a consultation today!

Four ways your brand can benefit from a media tour

While social media has made journalists more accessible than ever, and a well-crafted email pitch can secure phenomenal media coverage for your brand, there’s still no substitute for meeting face-to-face with a journalist to share your story.

Do you have a great company story, product or service for which you’ve struggled to get media coverage? Here are four reasons why a media tour might make sense for your brand:

You have a product or service to demo. Some products and services are more challenging to get attention in the media simply because they aren’t convenient for a journalist to try out for themselves. Many journalists are hesitant to tell their readers about a product or service unless they have experienced it firsthand. This means you can drastically improve your chances of obtaining media coverage by bringing the product or service to them, providing a brief demo and answering their questions. Not to mention, you’ll receive valuable feedback that you can incorporate into future versions of the product or service.

slack_for_ios_upload_720In-person meetings establish you as a trusted source for future stories. If you regularly produce research that journalists can use in future stories, or you are willing to go on the record to comment on industry news and trends, then an in-person meeting offers a great venue for you to explain the type of information you can provide to them that would appear in their stories. When these journalists need information from outside sources for their stories, you’ll be top of mind to them and asked to contribute your statistics or perspectives. Your company name will be cited in these stories, which only further establishes your credibility amongst your target audience.

Video enhances your brand’s story. If a picture says a thousand words, then a video is worth a million. For products or services that benefit from a demonstration as opposed to a still image, there’s no better place to be than filming an in-person studio interview with a media outlet that reaches your target audience. Video is one of the most popular storytelling formats around. In fact, the average U.S. adult spends more than 10 hours each week watching videos on digital devices.

Your enthusiasm for your company story, product or service is infectious….and way more effective to hear in person. There’s nothing that can match the power of your presence to capture the attention of journalists. Email pitches and social media outreaches can, in no way, convey the passion you have in your voice when you talk about your company, product or service. The right pitch, delivered in person, can effectively convince a journalist why you have a great story, product or service that their readers should know about.

We recently conducted a media tour in New York City for our client Redux, a device that brings liquid-damaged smartphones back to life. The meetings we scheduled have already resulted in coverage in Mashable and New York Magazine, and there are still several pieces of great media coverage to come. Could your brand benefit from a media tour? If so, let’s talk.

Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield.

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In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot.

It was essential that our video paid proper tribute to the Dyes so that Chatham Hills could use it in their marketing mix for years to come.

Once we held a strategy meeting with the Chatham Hills team to determine goals and key messaging for the video, Dittoe PR set up two separate video shoots. First, we went out to Chatham Hills and shot scenic views and were lucky enough to have Pete Dye himself give us an exclusive tour of the course! We rode on golf carts with Pete and got some great shots of him walking the course and taking a few swings. Our second day of shooting consisted of sit-down interviews with Chatham Hills executives talking about the development of the course and the years of hard work Pete and Alice put into turning their vision into a reality. After two days of filming, our team had everything we needed to create a visual story for Chatham Hills.

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Turning around the video in just over a week’s time allowed us to pitch it local and regional media in order to generate interest for the event.

By using the promotional video in our media outreach, our team was able to coordinate six interviews on the day of the soft opening including live shots by WISH-TV’s Anthony Calhoun and WRTV’s Dave Furst. In total, our team secured 56 media placements and generated a buzz on social media that resulted in 260 posts on Twitter, Facebook and Instagram.

Interested in learning more about Dittoe PR’s work in video, sports and events? Request a consultation to learn more about how we can spark a conversation about your business.

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