Summer Heat Brings in Wave of New Clients for Dittoe PR

Kids may be heading back to school, but summer continues to heat up here at Dittoe PR, as we recently added six new clients to our roster!

Indy tech companies Pattern89 and Vennli, retailers Redux and Sky Footwear, as well as a local arts fair and a national skydiving initiative have each selected Dittoe PR to serve as their PR partner.

As our client roster continues to grow, so does our team. In July, our amazing intern, Sydney Plichta, joined our team full-time as an account coordinator. Sydney recently graduated from Michigan State with a Bachelors in communication and a minor in PR. Some of her favorite aspects of the job include media relations and social media. When she’s not pitching, you can find Sydney binging documentaries, staying active outdoors and taking in all the local attractions Indy has to offer. 

Read on to learn a bit more about our awesome new clients and how our team will lead PR efforts for each organization. 

Pattern89
Pattern89 is an Indianapolis-based tech startup and a High Alpha portfolio company. The company’s SaaS platform provides powerful artificial intelligence-driven marketing technology to help brands discover the ad elements that drive the most impactful digital ad performance. By identifying successful patterns in companies’ ad data on Facebook, Instagram and Google ads and analyzing the results to hone future campaigns, Pattern89 keeps brands’ digital advertising up-to-date and maximized for performance. 

Dittoe PR will work to build brand awareness for Pattern89 amongst key audiences through national and trade media relations. We will also help to position Pattern89 and its leadership team as experts in AI marketing by identifying and securing thought leadership opportunities such as bylines, speaking opportunities and award wins. 

Vennli
Vennli is a SaaS company based out of South Bend, Indiana. The company recently released a new content intelligence platform that makes intelligent content recommendations for personas across every stage of the buyer’s journey. With Vennli’s strategic guidance, marketers are empowered to build content plans that are anchored to specific objectives and linked to the right customer data. 

Our team will manage media relations and thought leadership campaigns for Vennli.  

Redux
Redux’s patented drying process helps individuals who have dropped electronics into water recover the devices the exact same day. For the past few years, Redux has focused its patented technology for saving phones and tablets. Now, the company is expanding its product line to greatly extend the lifespan of hearing instruments, such as hearing aids and cochlear implants. Using a patented vacuum drying process that reduces the evaporating point of water, Redux removes moisture quickly, completely and at a safe temperature for each device. 

We are currently developing and executing a media relations campaign for Redux’s new product and care program for hearing instruments. 

Sky Footwear
Sky Footwear was founded by then college student Keaton Hendricks at Taylor University in 2010. While spending a summer volunteering at a local homeless shelter in his hometown of Bloomington, Indiana, Keaton’s eyes were opened to the heart-breaking situation that many of his local neighbors lived in. He also noticed the shelter had an extremely limited supply of basic clothing, like socks. So, he started Sky Footwear, an e-commerce sock company that, for every pair of socks sold, donates a pair of socks to a homeless shelter. The Dittoe PR team is hard at work developing and executing a PR strategy for Sky Footwear to help them attract new customers, increase sales, and ultimately be able to provide local homeless shelters with more necessary clothing items.

Project19
In summer 2020, the Women’s Skydiving Network will celebrate the Women’s Suffrage Movement by attempting a Women’s Vertical World Record 100-way skydive on the 100th anniversary of the passage of the 19th Amendment, giving women the right to vote. 

We will work with Project 19 to raise awareness of the sport of skydiving and the challenges, athleticism and excitement surrounding the sport, with the ultimate goal of getting more women interested and involved. 

In addition to the world record attempt (which will be held next summer at Skydive Chicago), Project 19 is planning several demonstration dives across the country. Dittoe PR will work to secure local, trade and national media coverage surrounding these events and the amazing women behind Project 19. 

Penrod Arts Fair
We are thrilled to partner with the Penrod Society to promote the 53rd Annual Penrod Arts Fair. Since its inception, the Penrod Arts Fair has grown to become one of the largest single-day arts fairs in the country. This year’s event takes place Saturday, Sept. 7 from 9 a.m. to 5 p.m. at Newfields. Our team will be managing media relations for Penrod Arts Fair, helping to raise local awareness for the event and the Penrod Society. 

Thinking it might be time for your organization to find the right PR partner? Contact me at lauryn@dittoepr.com!

How to Make the Most of Client Onboarding

When you’re living the agency life, clients are a pretty big part of the deal. As in, the biggest part. Our blog is full of useful content detailing how to get the most coverage for your clients, how to leverage that coverage on and off of social media, and dozens of other topics related to client success. But today, we’re going to back it all the way up to the beginning and talk about client onboarding.

“Onboarding” a client is a term used when your business development team (in our case, the fabulous Lauryn Gray) has sealed the deal, signed the paperwork, and is handing a client relationship over to the dedicated account team. This is the chance for the PR pros that will be working with the client each day to kick off the relationship and get the ball rolling.

In order to build a successful partnership, it’s important to gather as much information as possible in the first few weeks to help the PR team set a strong strategy. Here are a few things to keep in mind when going through the onboarding process with your next client!

Start with the obvious.
It may seem like a no brainer, but the first step should be to sit down with the business development group and go over what they already know about your new client. A lot of times, the sales process can take several weeks or even months, so the representative from your company has probably gotten to know the client team pretty well. Not only will you gain the tactical insight, like what all is covered in the proposed scope of work, but you can find out some information that might be helpful in establishing the relationship. Things like if they mentioned a competitor or an ideal publication, for example, can be great for developing a tactical strategy. Other insight, such as an alma mater or favorite sports team, might help develop a personal connection.

Do the research.
If you feel like this tip appears in a lot of our blog posts, that’s because it does. We love research. When it comes to onboarding, we like to know as much as we can about a company before we ever walk into the meeting. Start, of course, with the company’s history, its products, its C-suite, and all the basic information found on their website. But diving even deeper into figuring out who their competitors are, what industry trade media publications they have been featured in, where those competitors have been featured, the latest industry announcements, any awards they have won (or been nominated for), and what type of engagement they receive on social media presence will result in a much more efficient introductory meeting.

Ask all the questions.
Once you’ve done all that research and you’ve become familiar with the scope of work, it’s time to prep for your onboarding meeting. In order to really make the most out of the time you have, it’s important to utilize what you already know. Rather than asking them to list off their competitors, have the list you’ve created ready and ask if you’re missing anyone. Rather than asking them to list off every publication they have been featured in before, ask for the top 3 they haven’t been in yet. Have a list of their products or services at the ready and ask which ones should take highest priority, as opposed to having them walk through information that’s readily available on their website. Not only does this show that you’ve done your homework, it makes it easier to hit the ground running once this meeting concludes. The faster you can start executing on project initiatives, the faster you can provide those stellar results your client wants.

Onboarding a client can be a little overwhelming at times. It’s hard to know every single component of a company after a single two-hour meeting. But being prepared can help you maximize the impact of that two-hour meeting and set a solid foundation for a successful client-agency relationship.

Dittoe PR Springs Into Q2 with New Clients and New Team Member

There are many reasons to celebrate spring. The temperatures are rising, the flowers are blooming, and summer is just around the corner. Here at Dittoe Public Relations, we have even more reasons to celebrate, as we kicked off Q2 with significant additions to our client roster and added a new team member.

Springbuk, WGU Indiana and Conrad Indianapolis have each selected Dittoe PR to lead their media relations and thought leadership efforts. Spanning a variety of industries, including health IT, higher ed and hospitality, these Indianapolis-based organizations all have one thing in common: they have great stories to tell. 

Read on to learn a bit more about our new clients and how Dittoe PR will lead PR efforts for each organization.

Springbuk
Springbuk launched in 2015 with employer-facing health analytics software that forecasts costs and improves population health. Their technology is built by a team of clinical experts, health economists and strategists, and data scientists.

The company initially partnered with Dittoe PR to promote its Health Intelligence Tour, debuting their Health Intelligence platform upgrades. The tour went through Dallas, Chicago and New York City to spread the word to employers, brokers and analysts all over the country about how Springbuk’s platform is preventing disease with data. Dittoe PR secured coverage in the Indianapolis Business Journal, Employee Benefit News, HR.com, Talent Culture and many more outlets to coincide with the tour. Starting this month, the Dittoe PR team is shifting gears and developing and executing a more comprehensive media relations and thought leadership campaign. Through personalized and targeted media outreach, along with expertly drafted contributed articles and award nominations, Springbuk will be showcased as an innovator and thought leader in the employee benefits space.

WGU Indiana
Founded in 2010, WGU Indiana was established as the first-ever state model within Western Governors University. The online university was created for 21st Century careers and offers 60+ degrees in the four colleges of business, teaching, I.T. and health/nursing. WGU Indiana’s mission is to open its doors for adult learners who need the flexibility and affordability of an online university to help them achieve their educational and career goals.

Dittoe PR will execute a proactive, highly strategic media relations, thought leadership and social media plan that will boost statewide brand awareness and help increase enrollment. Through consistent and meaningful media coverage, as well as thought leadership opportunities, we will work to contribute to WGU Indiana’s continued success.

Conrad Indianapolis
Located in Downtown Indianapolis, Conrad Indianapolis opened its doors in 2006 and is a part of the luxury brand Hilton Worldwide Holdings Inc. The hotel offers beautiful event space for everything from large corporate assemblies to intimate wedding ceremonies and receptions. The hotel also offers an art experience unlike any other hotel in Indianapolis that includes notable pieces in the lobby, several art-influenced suites and the Long Sharp Gallery, which features modern masterpieces from artists like Picasso, Miro, Warhol, Basquiat, Haring, Indiana and Lichtenstein.

Dittoe PR will generate media coverage for the hotel through media relations, compelling content creation and thought leadership efforts to encourage stays, event bookings and showcase the approachable luxury that is Conrad Indianapolis.

You may be wondering how we execute successful campaigns for so many different types of clients in different industries. We get that question a lot, and it reminds me of one of my favorite Dr. Seuss quotes: “Sometimes the questions are complicated and the answers are simple.”

For us, the answer is simple. PR is all about the art of storytelling, and we know every company has a story to be told and a targeted audience who will listen and take action. It’s our passion, experience, skills and tools that allow us to tell our clients’ meaningful stories on a daily basis.

As we continue to grow our diverse client roster, we are also adding new team members! Sarah Cox joined the Dittoe PR team as an account executive in March 2019. Prior to joining our agency, Sarah was the director of marketing for the Behavior Analysis Center for Autism for seven years and also served as marketing chair for the Women in Behavior Analysis Conference for three years. She enjoys exploring the world, attending Yelp Indy events and spending time with friends and family. We are thrilled to have Sarah join our growing team!

Thinking it might be time for your organization to find the right PR partner? Contact me at lauryn@dittoepr.com!