Dittoe PR Hits Another Hole-in-One at the 2019 BMW Championship

Since 2012, Dittoe PR has worked alongside the Western Golf Association to promote the BMW Championship, the penultimate event in the FedExCup Playoffs that invites the 70 best golfers in the world to compete for a $9 million prize. 2019 marked Dittoe PR’s fourth BMW Championship partnership to date and we were thrilled to be back. Held at the iconic Medinah Country Club in Medinah, Illinois, our team of PR experts were excited for another year of building awareness and stimulating excitement around the tournament’s return to the Chicago suburbs.

Building Awareness Pre-Tournament
One major change for the 2019 BMW Championship was the date change, with the tournament moving from September to August. This shift allowed us to no longer compete with the back-to-school season or the return of NFL and NCAA football. Despite losing a month of promotion efforts, it allowed us to break through the noise and dominate the month of August.

During the months leading up to the tournament, Dittoe PR built brand awareness for the tournament by utilizing various pitching angles to secure meaningful media coverage. These efforts included promoting holiday ticket packages, spectator initiatives and newsworthy hospitality options.

Another key tactic in our strategy to secure top-tier coverage in the Chicagoland area was being able to promote important spokespeople from the PGA TOUR, Western Golf Association and the Medinah Country Club. For instance, we were able to leverage notable PGA TOUR players like Billy Horschel and Keegan Bradley as well as golf analysts Steve Sands and Mark Rolfing. By working with such notable talent, we were able to deliver new perspectives and insights for the tournament, leading to pre-promotional coverage in outlets such as the Aurora Beacon-News, WGN Radio, 670 The Score, Daily Herald and more.

Dittoe PR also assisted in the planning for the annual media day for the BMW Championship. Through our efforts, the BMW Championship Media Day invited more than 75 attendees, which led to more than 25 pieces of media coverage for an estimated ad rate of $226,000.

Tournament Week
In addition to all the national outlets that typically cover golf, such as ESPN, The New York Times and Golfweek who attend every major PGA TOUR tournament, we spent the week inviting media contacts outside the sports vertical to come on-site at Medinah Country Club and highlight the 2019 BMW Championship.

One noteworthy story angle during tournament week was a new hospitality venue called “Tiny House”, a 320-square-foot venue valued at $95,000 that was located just feet away from the 14th hole. This amenity allowed one lucky fan to stay in the “Tiny House” throughout tournament week and stay overnight at the historic club – which was never been done at a PGA TOUR event. This opportunity provided an amazing, one-of-a-kind tailgating experience for the golf fan and 15 of his guests. This feature garnered coverage with numerous outlets in the regional area such as WGN-TV and with national outlets such as Forbes.com.

In addition to stellar print and digital coverage, NBC Chicago also came on-site and did an entire live morning show from Medinah Country Club, which included numerous hits from the course as well as traffic and weather reports. We also invited meteorologist and traffic reporters to get out of the studio and deliver their reports from Medinah Country Club. By taking advantage of every media medium available, we were able to maximum the reach of the story and expand the audience.

The Evans Scholars Foundation
In addition to promoting the 2019 BMW Championship, Dittoe PR also proudly promotes the Evans Scholars Foundation, which is the sole charitable beneficiary of the BMW Championship. This organization provides full tuition and housing scholarships to deserving young caddies with limited financial needs.

Evans Scholars have an important presence at every BMW Championship and had the opportunity to be a part of some amazing initiatives, many of which drove compelling storylines for media coverage.

For instance, for the first time in more than a decade, Evans Scholars recipient got caddie for the pros during the Gardner Heidrick Pro-Am, the largest single-day fundraising event for the Foundation. This gave Scholars like Sarahi Ortiz the once-in-a-lifetime opportunity to caddie for golf legends like 81-time PGA TOUR winner Tiger Woods.

As part of another initiative with the Evans Scholar’s Foundation, Dittoe PR coordinated with the PGA TOUR for Grammy-award winning artist Darius Rucker of Hootie & the Blowfish to surprise an Evans Scholar with a signed guitar and tickets to an upcoming show. This meet-and-greet lead to stories in outlets such as CMT.com.

The Evans Scholars also received a final treat with a surprise meet-and-greet with members of the Chicago Bears, including quarterback Mitch Trubisky and cornerback Kyle Fuller. You can read about this special moment in the Chicago Tribune.

Results
In total, more than 130,000 spectators attended the 2019 BMW Championship, and Dittoe PR secured more than 491 media hits, resulting in more than $8.4 million in total publicity value. We’re pleased to say these numbers made this tournament the most successful to date.

We’re so proud to have played such an integral role in the 2019 BMW Championship and look forward to continuing to work with the Western Golf Association for the for the 2020 BMW Championship, which is set to take place at the Olympia Fields Country Club.

How Do You Hydrate? Dittoe PR Supports Lonely Whale’s Latest Campaign, Starting in Manhattan

When it comes to recruiting media to client events, Dittoe PR is no stranger. So when clients Lonely Whale and Vita Coco tasked us with getting top tier media out to Lonely Whale’s pop-up Museum of Plastic in Manhattan, New York, we were up for the challenge.

In September 2017, we organized a press conference for Lonely Whale’s Strawless in Seattle campaign, and we were thrilled to have the privilege of serving as the ocean health leader’s PR partner for their latest massive movement.

The campaign
The Museum of Plastic was the culmination of Lonely Whale and Point Break Foundation’s new Question How You Hydrate campaign, which empowers consumers to choose and champion sustainable alternatives to plastic water bottles. To combat the reality that a whopping 500 billion plastic water bottles are used around the world annually and by 2050, the ocean is expected to contain more plastic than fish (by weight), Lonely Whale launched three components within Question How You Hydrate:

  1. The campaign PSA featuring Zooey Deschanel, Aquaman Jason Momoa, Lonely Whale Co-Founder Adrian Grenier and more, committing to stop using plastic water bottles and challenging others to do the same; and
  2. The social media challenge #HydrateLike that asks individuals, organizations and brands to pledge their commitment to remove single-use plastic water bottles from their daily routines and replace them with sustainable alternatives, such as reusable bottles, household cups or aluminum cans; and
  3. The pop-up Museum of Plastic, which incorporated brand collaborators HP, S’well, Ever & Ever and attn:.

To support Lonely Whale’s campaign, the makers of leading coconut water brand Vita Coco introduced new aluminum canned water brand Ever & Ever as a sustainable alternative to plastic water bottles for consumers on the go and partnered with Dittoe PR to promote the new product. (We recently bought Ever & Ever for the office and we can’t stop raving about them!).

Our strategy
Our approach to announcing the launch of a new campaign, PSA, pop-up museum and new product was multi-faceted: Pitch media under an embargo, arrange one-on-one media sneak peeks at the Museum of Plastic before the evening launch party and target multiple media audiences who would be interested in this news, including local NYC where the museum was launching, national consumer, conservation, beverage trade, advertising and marketing trade and more.

Other tasks we took on for the Museum of Plastic launch event include creating and overseeing the very detailed run of show; managing all party RSVPs; supporting Lonely Whale and Ever & Ever onsite; assisting in coordination of speeches for the event for Lonely Whale Executive Director Dune Ives, Adrian Grenier and the President of the United Nations General Assembly; collaborating with museum partners HP, S’well, attn: and event and PR agencies; and creating press releases, messaging documents, a media advisory and a fact sheet.


The embargo for stories about the campaign and the Museum of Plastic lifted the week the museum opened to the public, and it was so effective that thousands of New Yorkers visited the museum in the five short days it was open!


The (highly anticipated) results
The Museum of Plastic launch event was a full house with 291 guests (capacity of space was 275), including notable VIPs Hayley Law, Riverdale actress and singer; Nev Schulman, host and executive producer of MTV’s Catfish; Paige Alms, Hawaiian big wave surfer and many more. Dittoe PR secured media attendees from nearly 20 influential media outlets, including Good Morning America, CBS This Morning, Fast Company, The New Yorker, Business Insider, BuzzFeed, Cosmopolitan, HuffPost, NowThis and more.

In just two weeks, we had over 100 pieces of media coverage about Question How You Hydrate, Ever & Ever and the Museum of Plastic in our identified key target media markets. Our digital media monitoring tool Trendkite reported that Ever & Ever had 97% share of voice in the media compared to other aluminum canned water competitors. Google Analytics showed us that there was an influx of website visitors to Lonely Whale’s website on our media embargo lift date.

We are so proud to have contributed to an incredibly successful campaign, product launch and museum opening. Question How You Hydrate makes a real difference in the world, and we’re continuing to challenge ourselves, colleagues and friends to #HydrateLike the future depends on it and remove plastic water bottles from our lifestyles! Will you join us?

Our Favorite DPR Moments of 2018

The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here.

 

From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has had an incredible 19th year driving results for our clients and growing our team. Relive our best moments of 2018 below.

 

Securing big media hits

At Dittoe PR, we don’t wait for news to happen. We make news happen. We’re all about securing consistent media coverage for clients in top tier media – national, local, trade and influencer outlets – by proactively brainstorming new story ideas.

 

Here are some of the biggest headlines we secured for our clients this year:

 

Bringing on new accounts, upsells

We pride ourselves on expanding our client roster and client scope with a variety of projects in the media relations, social media, event planning, content marketing and thought leadership spaces.

 

In 2018, Dittoe PR brought on multiple client wins in a variety of industries including Lonely Whale, Hoffmaster, Merchants Capital, Scooch and Massage Heights. Additionally, the company earned increases in scope for Aardvark and Medxcel. PSI, also new client in 2018, recently increased their desired scope of work with our team, as well.

 

Growing our team

Dittoe PR added six new full-time account coordinators and account executives to the team this year, each of whom are bringing exceptional results to clients day in and day out.

 

Shelby Kaiser joined the team in February and brought her experience of managing a sorority’s quarterly publication, assisting with email marketing and overseeing social media for individual chapters. Haley Williams brought her six years of industry experience in branding, storytelling and communication to the team in April.

 

Ashley Shuler (me!), a previous intern who started full time in June as an account coordinator, was promoted to the account executive role in October. Ashlea Alley, another former intern, also joined the team as an account coordinator after after graduating from the University of Indianapolis with a dual focus degree on public relations and journalism.

 

Jillian Thomas brought her eight years of TV reporting and anchoring experience to the team when she joined Dittoe PR in September as an account executive.

 

Kaitlyn Beck, who graduated from the Indiana University Media School with a B.A. in journalism and specializations in public relations and advertising, and Natalie Weber, a previous intern who started full time in October after graduating from Purdue University with a public relations and strategic communication degree, also joined as full-time account coordinators.

 

Developing our skills

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people continue to grow, too.

 

This year, Dittoe PR introduced a professional development budget for all employees, and our team members took advantage of those dollars by attending conferences across the nation. Megan Custodio, Ashley Eggert and Greta Snell attended INBOUND 2018 in Boston; Kaiser, Vanessa Staublin and Sophie Maccagnone attended Digital Summit in Dallas; and Mallory Sturgeon and Kasie Pieri attended PR News’ Media Relations Conference in Washington, D.C.

 

Defining our values

This year, we embarked on a six-month journey toward building a stronger company culture through unified personal and professional development with the help of organizational coach, speaker and author, Katara McCarty.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

  • Cultivate Happy: At Dittoe PR, we have fun, work with passion and purpose, and value work-life balance.
  • We’ve Got Your Back: Because our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.
  • Here We Grow: Because we believe we can go farther, together, by investing in our employees through professional development opportunities, mentorship programs, new client opportunities and more.
  • Exceed Expectations: Our team doesn’t just aim to meet client expectations. We strive to exceed them in any way possible.

 

From securing top tier media hits to cultivating our values, we can’t wait to see where 2019 takes us! Want your business on our 2019 list? Contact Lauryn Gray at lauryn@dittoepr.com to set up a consultation and learn more about our services.