Dittoe PR Springs Into Q2 with New Clients and New Team Member

There are many reasons to celebrate spring. The temperatures are rising, the flowers are blooming, and summer is just around the corner. Here at Dittoe Public Relations, we have even more reasons to celebrate, as we kicked off Q2 with significant additions to our client roster and added a new team member.

Springbuk, WGU Indiana and Conrad Indianapolis have each selected Dittoe PR to lead their media relations and thought leadership efforts. Spanning a variety of industries, including health IT, higher ed and hospitality, these Indianapolis-based organizations all have one thing in common: they have great stories to tell. 

Read on to learn a bit more about our new clients and how Dittoe PR will lead PR efforts for each organization.

Springbuk
Springbuk launched in 2015 with employer-facing health analytics software that forecasts costs and improves population health. Their technology is built by a team of clinical experts, health economists and strategists, and data scientists.

The company initially partnered with Dittoe PR to promote its Health Intelligence Tour, debuting their Health Intelligence platform upgrades. The tour went through Dallas, Chicago and New York City to spread the word to employers, brokers and analysts all over the country about how Springbuk’s platform is preventing disease with data. Dittoe PR secured coverage in the Indianapolis Business Journal, Employee Benefit News, HR.com, Talent Culture and many more outlets to coincide with the tour. Starting this month, the Dittoe PR team is shifting gears and developing and executing a more comprehensive media relations and thought leadership campaign. Through personalized and targeted media outreach, along with expertly drafted contributed articles and award nominations, Springbuk will be showcased as an innovator and thought leader in the employee benefits space.

WGU Indiana
Founded in 2010, WGU Indiana was established as the first-ever state model within Western Governors University. The online university was created for 21st Century careers and offers 60+ degrees in the four colleges of business, teaching, I.T. and health/nursing. WGU Indiana’s mission is to open its doors for adult learners who need the flexibility and affordability of an online university to help them achieve their educational and career goals.

Dittoe PR will execute a proactive, highly strategic media relations, thought leadership and social media plan that will boost statewide brand awareness and help increase enrollment. Through consistent and meaningful media coverage, as well as thought leadership opportunities, we will work to contribute to WGU Indiana’s continued success.

Conrad Indianapolis
Located in Downtown Indianapolis, Conrad Indianapolis opened its doors in 2006 and is a part of the luxury brand Hilton Worldwide Holdings Inc. The hotel offers beautiful event space for everything from large corporate assemblies to intimate wedding ceremonies and receptions. The hotel also offers an art experience unlike any other hotel in Indianapolis that includes notable pieces in the lobby, several art-influenced suites and the Long Sharp Gallery, which features modern masterpieces from artists like Picasso, Miro, Warhol, Basquiat, Haring, Indiana and Lichtenstein.

Dittoe PR will generate media coverage for the hotel through media relations, compelling content creation and thought leadership efforts to encourage stays, event bookings and showcase the approachable luxury that is Conrad Indianapolis.

You may be wondering how we execute successful campaigns for so many different types of clients in different industries. We get that question a lot, and it reminds me of one of my favorite Dr. Seuss quotes: “Sometimes the questions are complicated and the answers are simple.”

For us, the answer is simple. PR is all about the art of storytelling, and we know every company has a story to be told and a targeted audience who will listen and take action. It’s our passion, experience, skills and tools that allow us to tell our clients’ meaningful stories on a daily basis.

As we continue to grow our diverse client roster, we are also adding new team members! Sarah Cox joined the Dittoe PR team as an account executive in March 2019. Prior to joining our agency, Sarah was the director of marketing for the Behavior Analysis Center for Autism for seven years and also served as marketing chair for the Women in Behavior Analysis Conference for three years. She enjoys exploring the world, attending Yelp Indy events and spending time with friends and family. We are thrilled to have Sarah join our growing team!

Thinking it might be time for your organization to find the right PR partner? Contact me at lauryn@dittoepr.com!

If We Pitched Characters from “The Office”

Just like every other Millennial, the employees of Dittoe PR are concerningly obsessed with “The Office” and everything that it perfectly articulates – always managing to generate laughter no matter how many times you’ve seen the episode. It is just that good. And after reading a brilliantly creative blog by a Sigstr employee [and fellow ButlerBulldog], I was inspired to merge my love for Dunder Mifflin with the most significant aspect of public relations: pitching.

While drafting personalized pitches for each reporter can seem time consuming, the lasting relationships formed with media members and top-notch coverage secured for our clients is more than worth the effort.

To show you what we mean by “personalized,” I crafted and tailored media pitches to five Dunder Mifflin employees leveraging current clients of Dittoe PR:

MICHAEL: Why All the Coolest Bosses are Texting for Talent
Hey, Michael!

As a leading branch manager for a thriving paper company, we thought you’d be interested in learning how to bring more hardworking, cool employees, like Ryan, to your office.

Text-based interviewing platforms, like startup Canvas, are helping businesses communicate with the already mobile-obsessed talent generation. With Canvas, employers are able to screen more candidates daily, allowing prospective employees to respond to interview questions at any time from any location—bathroom, crowded concert or even the club.

Not only does this recruiting method resonate with Millennials – like Ryan – but texting is now a prevalent form of communication across all generations. According to Mobile Marketer, 60% of individuals over age 45 say they are just as likely to use texting as voice calling.

This is why you need to hang up on your phone interviews and start more conversations with job candidates via text message interviews instead. Any interest in having a Canvas representative come to your office to learn more?

STANLEY: Relieve Boss-Induced Stress with Holistic Approaches
Hello, Stanley –

Research has linked having a lousy boss to an increased risk of heart attack due to high-stress environments. Thankfully, research also found that massage therapy is effective in lowering stress and blood pressure.

Just like Pretzel Day, a massage is capable of diminishing any woes of the workplace and providing the relief and relaxation you desperately need now more than ever. Enter Massage Heights retreat in Indiana, where therapists limit conversation and focus on administering the perfect pressure tailored to your preferences. From essential oils to massage therapy, Massage Heights will ensure your monitor is on silent.

A Massage Heights representative would be more than happy to visit for an in-office interview and demonstration of a chair massage to show what the benefits of massage therapy are. Any interest?

DWIGHT: How Paper Straws Can Help Recyclops Defeat Polluticorn
Dwight,

We are reaching out because we desperately need your exemplary skills in an effort to alter human attitude and behavior about plastics and catalyze a significant reduction in plastic pollution.  

In the U.S. alone, we use 500 million plastic straws every day, many of which end up in our oceans, Shrute Farms and harming our sea life while conquering Recyclops’ planet. If we don’t act now, Polluticorn will rule the world.

How can you help? With your remarkable persuasive leadership, you can get your followers to #StopSucking on single-use plastic straws. USA-made Aardvark flexible paper straws are the strongest, longest lasting on the market. They’re safe, FDA-approved and friendly to our environment. Aardvark paper straws come in 200+ customizable designs, including these that match your demeanor.

If willing to help, we’ll send you samples of Aardvark Straws that will help destroy Polluticorn and his army of pollutants. Any interest?

TOBY: Leveraging Corporate Relocation when Moving to Paradise
Hi Toby,

I recently heard you were relocating to Costa Rica, so I thought you’d find interest in reading a newly released industry study from leading mover, Atlas Van Lines, detailing companies’ current corporate relocation policies and practices.

This year’s Corporate Relocation Survey surveyed 444 corporate relocation professionals, with 91% of respondents working in HR like yourself. Companies like Dunder Mifflin and Prince Family Paper estimated that only a third of relocations were fully reimbursed – meaning employers are once again letting you down.

While the impact of housing/mortgage concerns has lessened notably over the past six years, not everyone can rely on branch closings and severance to pay for their moves.

More findings and data pertaining to the comprehensive study can be found here. Any interest in sharing this study with fellow HR representatives?

KEVIN: Making the Malone Family Mainstay Dundie-Worthy
Hello Kevin!

We’ve heard about Kevin’s Famous Chili, and we’re here to introduce you to an ingredient – available at Carmel Market District – capable of taking your dish from good, to award-winning.

This summer forget the Ancho Chiles and indulge in the addictive flavor of New Mexico’s famous pepper, the Hatch Chile pepper. These bold, spicy peppers will pair perfectly with the under-cooked onions, pressed garlic and diced tomatoes that will surely have folks chatting.

This famous pepper combined with your famous chili will ensure you a coveted Dundie while leaving everyone else saying “Don’t Go in There After Me!”

We’d love to host you in-store for a segment showcasing your chili! Happy to help transport the dish after as well!

Think your business or organization could benefit from our creative minds and tailored pitching? Contact Lauryn Gray at lauryn@dittoepr.com today!




Now Accepting Applications for Public Relations Fall Internship 2019

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for fall 2019, and we want you to apply! This internship is paid and part-time or full-time options are available.

Here’s what you need to know:
Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners.

This internship is for detail-oriented, self-starters looking to develop a well-rounded public relations skill set in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. Key tasks will focus on media relations, research and analysis, reporting, content creation, and more.


Sampling of responsibilities:

  • Drafting compelling content such as press releases, media pitches, social media posts, and more
  • Carrying out special event planning tasks
  • Participating in agency meetings, training sessions, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Researching comprehensive press lists for local, national, and trade media
  • Contributing to the execution of media relations campaigns
  • Assisting with client and business projects as needed
  • Assisting with administrative duties as assigned by staff

Key qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in a fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Additional knowledge in social media, design, photography/videography are a plus


To apply, send a cover letter, resume with references, and three diverse writing samples to Sophie Maccagnone at sophie [at] dittoepr.com. No phone calls please. Applications must be submitted by 5 P.M. EST on Friday, June 21.