Dittoe Public Relations Aces Third BMW Championship

At Dittoe PR, we pride ourselves on truly becoming an extension of our clients’ marketing teams, and that’s why so many of our clients have partnered with us for numerous years.

 

The Western Golf Association (WGA) is one of our favorite examples. The organization conducts the BMW Championship, the penultimate event in the PGA TOUR’s FedExCup Playoffs, and oversees the sole beneficiary of the prestigious event—the Evans Scholars Foundation, which provides full college tuition and housing scholarships to students with financial need and strong caddie and academic records.

 

Every other year, the BMW Championship is played in the Chicago area. In off years, it rotates between a handful of different cities across the U.S, including Indianapolis. The WGA has always been strict about its policy to partner with a local PR agency in each market to promote the tournament.

 

Our team was fortunate to handle the public relations for the BMW Championship in 2012 and 2016—the only two times the tournament was played in Central Indiana (Carmel, to be exact). We were responsible for securing local media coverage, producing content to drive consumer interest, and planning and running Media Day as well as other promotional events leading up to the tournament. In addition, our team was on-site at the golf course at all times throughout tournament week.

 

In 2013 and 2014, the WGA also contracted Dittoe PR to handle media relations for the Hotel Fitness Championship, a Web.com Tour event in Fort Wayne, Indiana.

 

Our PR campaigns for the BMW Championship and Hotel Fitness Championship were such a success that the WGA selected Dittoe PR to lead its PR efforts for the 2017 BMW Championship in Lake Forest, Illinois. This marked the first time the organization selected a firm outside of the local market.

 

Of course, we were beyond thrilled and honored for the opportunity, but we also knew we had our work cut out for us to achieve the same results in Chicago that we did in Indiana. For one, Chicago is a much larger media market, ranking No. 3 on the Nielsen Designated Market Areas list compared to Indianapolis, which always hovers around No. 27. Chicago is also home to more professional sports teams and organizations than Indianapolis. And, the city’s North Shore hosts the BMW Championship every other year, while the tournament has only come to Central Indiana twice.

 

One of Dittoe PR’s primary objectives was to secure media coverage for the tournament several months leading up to the event, which can be especially difficult when you’re competing with the Chicago Blackhawks and Bulls during their playoff seasons, the kick-off of the Cubs season and constant Bears coverage.

 

One of our ‘secrets’ to our success in the Indy market are the strong relationships we have with local media members. At the very onset of our PR campaign for the 2017 BMW Championship, we decided to take our account team’s networking talents to the Windy City! We set up brief meetings with top producers and media personalities at the local TV and radio stations as well as reporters at the local print and digital publications. We introduced ourselves and learned how we could best accommodate their tournament coverage and help with any golf-related content throughout the spring and summer.

 

Our in-person meetings paid off. Throughout the spring and summer, we were able to consistently secure media coverage and new opportunities to promote the tournament. We used a number of story angles to get the word out. From highlighting local tournament volunteers in their community newspapers to touting a Father’s Day ticket package on morning radio talk shows to promoting a week-long interactive event at Riverside Plaza in downtown Chicago on local TV newscasts, our team worked tirelessly to keep the BMW Championship in the news throughout the six months leading up to the tournament.

 

In addition to media relations, we planned and executed the 2017 BMW Championship Media Day at Conway Farms in mid-August. We handled nearly every aspect of the event, including creating and sending invitations, drafting talking points for each speaker, producing a multimedia slideshow, coordinating a Skype interview with PGA TOUR player Paul Casey, facilitating on-site media interview requests, developing media kits, organizing gift bags, and working with the A/V company on all technical needs.

 

Months of planning resulted in a seamless Skype interview with Casey, well-prepped speakers, a flawless presentation, and ultimately, an incredibly successful event promoting the tournament’s return to Conway Farms.

 

In total, 78 members of the media attended Media Day and we secured 26 pieces of coverage within 24 hours.

 

From Media Day through tournament week (Sept. 12-17), our PR push never slowed down, and we were able to achieve the same results in Chicago in 2017 that we did in Indianapolis in 2012 and 2016.

 

From April to mid-September 2017, our team secured 249 local media stories, resulting in 176,936,443 media impressions and a publicity value of $2,659,466.

Where is the love? How to strengthen company culture

In today’s digitally connected age, company culture has been thrust into the spotlight as a real benefit for potential talent and a vital component of a successful business. With large corporations revamping their company culture or adding to their existing office environment, how can small companies compete?

 

After a flurry of new hires at Dittoe PR, the leadership team decided to dedicate time and effort to strengthening our culture and benefitting team members. This culminated in a collaborative “How We Roll” document with key phrases that allude to overarching mantras we practice that encourage teamwork, communication, and success. For example, one of our core values is, “Businesses don’t grow, people do.” This speaks to our commitment to mentor and develop our team members to harbor growth both personally and professionally.

 

By implementing strong and straight forward principles that define who we are and how we work with others, it creates an overall understanding between Dittoe PR team members (and our clients) and allows us to feel confident as a growing business. With buy-in from all levels, employees can feel comfortable discussing the office culture and have a better understanding of how to best represent the company inside and outside the office. We’ve seen multiple benefits from strengthening our culture and would recommend the process to any companies looking to further unify their business.

 

Here are three tips to consider when analyzing your workplace environment and launching new company culture ideas:

 

Commit

One of the first steps in establishing or revamping your company culture is to have complete commitment from all team members. It’s important that everyone feels they are on the same page regarding why the company would like a stronger culture. This means everyone from the top down will be open to change, feedback and constructive criticism. Our company culture refresh started as an idea from top leadership, solidifying their desire to participate and more importantly, to listen. At the end of the day, all team members should have the same, positive goal of building a company culture that accurately reflects its people and environment.

 

Analyze

Some companies will prefer to bring in a neutral, third party professional to help analyze the current culture and provide recommendations about how to move forward. Others may follow step-by-step guides or online programs designed to walk companies through the process of changing their culture. Overall, it’s important to analyze what’s been working at your company in order to keep the positive aspects and stay true to core values. All team members should keep an open mind when prioritizing cultural aspects they deem most important and those they would like to change. At Dittoe we worked individually, in small groups and as a cohesive team to talk through changes and priorities.

 

Follow through

Truly strengthening your culture requires follow through from all parties, ensuring they are dedicated to living newly established values each day at the office. This also means that conversation avenues should already be in place for employees that may not be practicing the new culture or are struggling to adjust. When we first implemented our new culture we consistently communicated about behaviors that would and would not be tolerated. While some team members may only hone in on the culture for the first few weeks, it’s up to management to lead by example and exemplify the culture they hope to achieve. Our team did this by designing “How We Roll” prints to be hung around the office. Your team should be proud of the enhanced culture it created.

Dittoe PR Goes Hollywood with ‘COLUMBUS’ Film Premiere

Every day at Dittoe PR, clients from various backgrounds and industries bring exciting projects that challenge us and push us to the next level in public relations. Most recently, our team had the opportunity to bring the glitz and glam of the movie industry from Hollywood to Indiana by working alongside the talented production team of the critically acclaimed and award-winning film “COLUMBUS.”

Despite our limited background in film, this was a challenge our team welcomed with open arms and tackled triumphantly. “COLUMBUS” quickly made a name for itself after its debut at the 2017 Sundance Film Festival where it earned glowing reviews and awards for featuring the world-renowned architecture of Columbus, Indiana, alongside a deeply intellectual storyline about parental and family relationships.  Its connection to the Midwest architecture mecca sparked the “COLUMBUS” director’s burning desire to create a larger-than-life splash in Indiana.

 

The film enlisted the Dittoe PR team to help promote the film statewide – with a greater focus in the Indianapolis and Columbus areas – through consistent, influential media coverage that would spark interest and drive ticket sales to the film’s opening at Keystone Art Cinema (Indianapolis) and YES Cinema (Columbus).

 

During the media relations push, Dittoe PR secured media opportunities with reporters throughout Indiana, connecting them with Kogonada, “COLUMBUS” writer, director, and editor, as well as lead actor John Cho, lead actress Haley Lu Richardson, and key contributors from the Columbus community. In addition to print, online, TV, and radio coverage pieces, the film appeared in organization’s e-newsletters and on influential social media pages. During premiere weekend, our team worked closely with the film’s cast, crew, and management teams to execute local media tours with relevant TV and print outlets, including the Indianapolis Star, Indianapolis Monthly, WTHR, FOX59, WISH-TV, RTV6, WZPL Smiley Morning Show, and more.

 

Media relations has been the core of our business for many years, but our PR services go far beyond media. We were also tasked with assisting in the event planning for the VIP film premiere events as well as planning and running a red carpet event in Columbus. Working alongside the talented team at Columbus Visitors Center and YES Cinema, we pulled off one of the biggest event weekends of the year for the Columbus community, and its hype carried into Indianapolis as well.

 

The film’s hometown premiere earned a per-screen-average of more than $15,000, beating out its initial New York and Los Angeles premiere just a month earlier. “COLUMBUS” went on to be the most popular film ever at YES Cinema by the end of its first week of screenings, selling out all of it 20 initial scheduled shows, and continuing to show through early October. Its popularity kept it around in Indianapolis as well, where it screened for more than a month. As the film approaches its iTunes release on Nov. 4, it boasts box office sales nearing $1 million.

After the Indianapolis and Columbus openings, the “COLUMBUS” team expanded Dittoe PR’s efforts into other markets, which allowed us to generate additional media attention in major cities like Phoenix, Chicago, and St. Louis, as well as more than 15 additional cities through Indiana. Altogether, our savvy PR skills secured more than 250 media hits, 68.5 million media impressions, and a total publicity value of $860,000.

 

If you are interested in learning more about how Dittoe PR can assist with outreach for your company or event, request a consultation today!

Page 3 of 5112345...102030...Last »