Three ways you should already be using LinkedIn

If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume.

 

LinkedIn has enabled companies to share more information, recruit employees, gain valuable customer feedback, generate new ideas and more. Using the following platform tools strategically will help position you as an industry thought leader and lend additional credibility to your brand.

 

Take advantage of LinkedIn Groups.

LinkedIn Groups are virtual hubs on LinkedIn that provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” In order to connect with people in your industry, LinkedIn provides users with a recommended list of groups based on the information in their profiles.

 

Connect with your peers in a more meaningful way by starting discussions on hot topics in the industry or learning more about a new vertical with the help of an expert. For more on how to get started with LinkedIn Groups, click here.

 

Show and tell in your profile.

The first impression is everything, especially in the professional world. LinkedIn ranks users’ profiles based on the amount of information included. Make sure your LinkedIn profile is at the “All-Star” level by including your industry, position, location, a profile summary and a minimum of 5 skills.

 

Take it a step further by breaking your job description into different roles and responsibilities. For example, at Dittoe PR, I’m not just an Account Executive. I oversee strategic communications, professional writing, media relations, event planning, social media, design, and reporting among many other responsibilities. By including additional information in your profile, future employers and industry peers will see the value you provide to the industry at a single glace.

 

Ask for endorsements and recommendations.

In addition to including skills in your profile, users can seek endorsements for those skills from their colleagues, former employers, industry peers and more. Each profile should feature a minimum of five industry-related skills to both achieve “All-Star” status and share an overview of what you bring to the table.

 

Set yourself apart by requesting recommendations or statements written by a LinkedIn member to recognize or commend a connection, such as a colleague, business partner or student. People who view your profile will often read the recommendations you’ve received from your connections to see what others have to say about your work.

 

Questions? Leave them in the comments below or send us a DM on social media (yes – even LinkedIn) and we’ll get back to you!

Four Benefits to Open Work Spaces

When stepping into the Dittoe PR office, you’ll notice we set things up a little differently than the traditional corporate office setting. We believe collaboration helps our team improve and excel by encouraging group brainstorms, team meetings, tactical collaboration efforts and more. So, we specifically designed our office space to be open concept so we could better serve our clients and each other.

 

According to American Express Forums, people are 12 percent more likely to report being happy with their job when they have freedom and autonomy in their work environment. We believe that in order for creative companies to flourish, an open work environment or combination of open and offices should be available to employees. There are several advantages to providing this type of environment for employees.

 

Breaks down the silos of a traditional working environment.
When organizations get into a silo mentality, it means most employees or groups aren’t sharing information or acknowledging each other. This can lead to reduced employee morale and lack of collaboration and teamwork, which negatively impacts operations and the overall wellbeing of the business. But, when the office is shifted into an open environment, the silos are lifted. Employees are able to interact more and share a unified vision, allowing the workplace to achieve success in the highest capacity through collaboration. Dittoe PR hosts regular team brainstorm sessions, as well as provides various collaborative working spaces for employees.

 

Minimizes rigid work schedules.
Not only do open workspaces invite collaboration, they also instill a greater belief in being flexible while we work. We learn to move with the ebb and flow of the day when we’re closely working with our peers. Open workspace helps us create a balance between head-down work and light-and-fun engagement with fellow team members. If you’re easily distracted in a way that negatively impacts your work, this may not be for you, however.

 

Invites collaborations in real-time.
When reviewing new hire applications, it’s common to see the phrase, “works well with a team,” but with open work spaces, it will be put to the test. Granting employees the opportunity to collaborate at any given time allows creative ideas to flow without the need to set up a formal team meeting. In PR, things can unfold quickly and require a speedy response. Having a sounding board visible and present allows the team to collaborate in real-time and quickly deliver results to the client.

 

Builds closer relationships between employees.
From recapping what happened over the weekend, to supporting one another through difficult times, the Dittoe PR team uses its open work spaces to build a strong foundation of friendship between its employees. With an open work space, your company can grow closer, creating a “we’re in this together” mentality.

 

Although open work environments have its share of cons, such as workplace banter and noise, the opportunities it holds outweighs the cons, in our opinion. Dittoe PR is relentless in the pursuit of excellence for our clients and prides itself on exceeding expectations every day with custom PR strategies, innovative ideas, flawless execution and results. We owe most of that to our daily collaborations, relationships with each other and, of course, the dedication to our clients.

 

Interested in seeing how a strategic plan could benefit your business? Contact Lauryn Gray at lauryn@dittoepr.com or request a consultation today.

Why Setting a PR Strategy Makes all the Difference

Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds upon realistic expectations for each client to guarantee success while simultaneously increasing brand awareness.

 

At Dittoe PR, we firmly believe that a one-size-fits-all approach to strategic planning does not exist. They’re built on similar formats of interrelated components, but take different forms, serve specific needs and possess varied purposes. That’s why we work with each client closely to determine the best action plan to meets their business goals and objectives.

 

For those still skeptical on the importance of strategic planning, here are a couple of reasons why setting a PR plan makes all the difference.

 

Analyzes the situation.

Before assembling the plan, the team should complete an audit of the client’s needs to help craft the strategy’s foundation. This process incorporates research to understand the current marketplace landscape as well as the client’s previous PR and marketing efforts and results.

 

When drafting an insightful situation analysis, make sure the client’s position in the marketplace, marketing strategies and public perceptions to market conditions are clear and an analysis of stakeholder communities is included. This will help outline the various tactics when determining the best strategies to implement on behalf of the client.

 

Defines goals and objectives.

It’s impractical to begin activating on any PR ideas without formulating a clear strategy, so the next step is to outline SMART goals. These goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

 

After the goals are established, consider the actions plans, ideas and objectives to help work toward these goals. These strategies should include methods of communication, key messages and other activities related to reaching your goal. This also means outlining various tactics to secure media coverage, such as newsjacking, evergreen story ideas, thought leadership campaigns and more.

 

Helps understand audiences.

Knowing your target audience and determining which group to communicate with is important for an effective PR plan. For instance, if your client’s core group of customers are baby boomers, there is less productivity targeting them through channels like Instagram. It would be more effective to communicate to this audience through print newspapers or television segments.

 

In addition, it is helpful to discuss the audience with your client as it can critically affect campaign results. If the client has multiple types of audiences, you’ll need to ensure that messaging, tactics and channels are tailored for each group to ensure the plan is executed effectively.

 

Reaffirms scope of work.

Scope of work is extremely important as this allows clients to understand the roles and responsibilities of the PR team. Each tactic included in the plan should reaffirm how it will be executed and who will be responsible for accomplishing this goal. In addition, this also helps define success for your client and better protects the PR team from unrealistic expectations or out-of-scope demands.

 

Establishes measurement and KPIs.

Successful communicators do not wait until the end of campaign to evaluate. Therefore, an approach to measurement and reporting should be set during the planning process and taken into consideration regularly throughout a campaign in order to monitor and assess.

 

Reporting could include media relations analysis, event management metrics, social media engagement and so much more. PR professionals should also compare a client’s coverage to competitors regularly to determine growth in overall Share of Voice.

 

If possible, integrate business results such as sales, engagement results and website traffic to connect communications objectives with business objectives. This allows you to evaluate and adjust as needed to keep strategies driving toward goals.

 

Strategic PR plans executed by professional and results-driven PR teams make all the difference. If you think your business could benefit from PR, contact Lauryn Gray at lauryn@dittoepr.com or request a consultation today.