How to Make the Most Out of Your Summer Internship

School is out and summer internships are beginning. Internships are a proven way to expand knowledge, sharpen skills and gain real-life experience while establishing lasting connections in the industry. Plus, your new gig is also a way to get your feet wet and find out if a specific field is something you could see yourself doing full-time after graduation.

Summer internships can be highly competitive, but often provide more opportunities to work full-time without the stress of taking classes at the same time.

Now that you’ve landed your dream internship at a company you can see yourself working at full-time in the future, it’s time to focus on how you can make your internship experience the best it can be. Here are six ways to make the most out of your summer internship.

Make a strong first impression.
It’s all in the little things! From showing up on time and introducing yourself to your new team members to following your office’s dress code might seem like simple tasks, but these details are crucial for making a great first impression. A little bit of effort to help others can go a long way, even with tasks that fall outside of the typical intern to-do’s, such as helping to keep the kitchen clean or restock snacks.

Treat every day as your first, keeping a positive attitude and making yourself readily available for others to make a long-lasting impression.

Build your professional network.
An internship is a great time to build up your network of references, contacts and professionals who may one day help you get to where you want to go. Reach out to your new coworkers and the leadership team to grab a coffee or go out to lunch. Ask them about their career path and listen to their answers for ideas on how you can leverage their insight in the future. Building your network can include fun things, too. Consider joining the office book club or attending other social events in order to get to know your coworkers outside of the office.

Internships are one of the best ways to find out if an industry or company is the right fit for you, and the connections you make now could help you find a job in the future.

Stay organized.
One of my favorite tips is to keep a running to-do list or spreadsheet of projects and activities you’re working on. In some cases, you may be asked to share a weekly project update with your internship director, or you may need to submit a report for college course credit. Plus, keeping a log will help you recall what types of projects you’ve worked on over the course of your internship and better capture what you did on your resume.

Strong organizational skills will help to demonstrate to your new team that you’re ready for the real-world and can be trusted with important tasks and projects.

Develop your skills.
At the start of your internship, identify two or three skills you do not currently possess or that need improvement. Address your growth goals with your internship director and work on developing them further before the end of the summer.

If there are any opportunities for you to improve by attending a workshop or sitting in on a meeting, ask to take advantage of those. This will demonstrate a willingness to improve and allow you to gain more than just industry knowledge during your time with the company.

Ask for feedback frequently.
Asking for constructive feedback is one of the best ways to gauge your growth throughout your internship, as well as identify areas of improvement as you continue to grow. While feedback can sometimes be difficult to receive, understanding how to utilize constructive feedback to improve can make you even better.

When you can, ask your peers how you are doing and what you can do to grow – they are likely to give you a few pieces of advice as well!

End on a high note.

As you near the end of your summer internship, make sure to demonstrate your appreciation for the opportunity. Thank your supervisor, mentors and any other coworkers who helped you along your journey. A handwritten card is a small token of appreciation that will go a long way. It is often the small things you did or gestures of gratitude that people remember best.

You might also want to ask your coworkers if they would be willing to connect on LinkedIn, write you a recommendation or keep in touch for when you are looking for a real job.  Your summer internship placement might, in fact, be the best prospect for your first job out of college.

Interested in gaining real-life experience with an internship at Dittoe PR? We are now searching for fall interns. To apply, send a cover letter, resume with references, and three diverse writing samples to Sophie Maccagnone at sophie@dittoepr.com.

This blog post was drafted by former Dittoe PR intern Keeley Miller.

Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content.

Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing taste of Coke. Over the years many other brands leveraged celebrity endorsements, but marketers soon realized that leveraging even the most popular names in Hollywood did not correlate to engagement.

Instead, consumers became more reliant on peer-to-peer reviews (thanks, Amazon), and non-celebrities proved they could bring home the bacon drive conversions. Now we’re living in a world ruled by influencers, and brands both large and small are seeing results from leveraging these types of relationships.

Below is a breakdown of the benefits your brand receives when leveraging influencer relations successfully in your social media strategy.

Reaching a larger audience.

One of the biggest benefits of working with social influencers is the opportunity to reach a larger audience with your message. This works especially well if you do your due diligence in making sure the influencer’s followers match that of your target audience. As increasing brand awareness is often one of the main goals for brands, the opportunity to reach users in a more organic way is valuable.

Street cred.

Not only do influencers provide a wider audience for targeted messaging, but they lend additional credibility to your brand. Users recognize influencers as experts in their field, whether it’s beauty, travel, tech or anything in between, so if they’re repping your brand it’s more likely the message will be well-received.

In fact, in a survey by Fullscreen, consumers aged 18-24 are more likely to trust influencer posts (54.8%) than consumers aged 25-34 are (36.5%). However, this older demographic is more likely to trust what an influencer says about a brand (44.3%) than what a brand says about itself (20.8%).

Influencers are storytellers.
Scratch that. Good influencers are storytellers. And by blending your brand’s messaging seamlessly into the influencer’s story, your business will be seen as more authentic. Rather than talking AT your audience, use influencer marketing to start a conversation about your brand and talk WITH them.

Higher earned media value.

So now you’ve reached a larger audience and your brand has gained additional credibility. What about the effect these relationships have on your company’s bottom line?

According to the 2019 Influencer Marketing Report, “businesses who understand influencer marketing gain impressive returns, up to $18 in earned media value for every dollar they spend on influencer marketing. Even average firms achieve impressive results, with an average earned media value of $5.20 per dollar they spend on influencer marketing.”

It’s one thing to follow influencers and consume the content they share. But working directly with influencers on a regular basis to create engaging content for your brand is an entirely different beast. Before getting started, make sure you know what story you’re trying to tell, then outline your goals, KPI’s and expectations of deliverables from the partnership.

Interested in adding influencer relations into your social media strategy? Contact Lauryn Gray at lauryn@dittoepr.com and set up a consultation today!


How to Successfully Work Remotely

WFH. These three letters allow employees to move from the desk-bound constraints of a 9-to-5 office and give them the freedom to work from the comfort of their own home, a coffee shop, a collaborative working space or anywhere in between.

In recent years, the option to work elsewhere has seen a surge in popularity. According to a survey by AfterCollege, 68% of millennial job seekers say an option to work remotely would greatly increase their interest in specific employers. Furthermore, a survey from OwlLabs found that employees who work from home at least once a month are 24% more likely to feel happy and productive at work, resulting in 25% less employee turnover than their non-remote work offering counterparts.

Here at Dittoe PR, we offer the opportunity for our team members to work from home a half-day each week. Whether that’s a morning where getting out of bed just isn’t going to happen, or an afternoon where a change of scenery is crucial, this perk encourages us to take some time and work from wherever makes us happy.

Wherever you choose to set up shop, consider these four tips for the most productive outcome:

Dress for success.
Trust me, I know how incredibly tempting it is to throw on pajamas or sweatpants when you’re working from home. However, when you wear pajama pants to bed and sweatpants to lounge on a Saturday afternoon, you’re not in the right frame of mind to physically work.

Mind follows body! Separate your work outfits from your weekend outfits, and dress for the job you have. If you’re in clothes you’d go to work in, you’ll be less inclined to lay down on the couch or zone out for an hour or two.

Set up a workspace.
Similar to dressing for success, it can be tempting to wake up in bed, open up your work laptop and stay there until night falls. There’s a reason our employers keep us upright facing a screen at the office. Get out of bed (it’s harder than it sounds), situate a new desk space and work in that location. Find a place just uncomfortable enough to keep you focused.

Establish clear boundaries between your workspace and your home life. This separation reduces unintended stress and will provide you with enough energy to not only finish your work but keep you from hating your bed or couch when your day is done. No one wants that! 

Reduce distractions.
Sure, your office has its fair share of distractions. When you’re at home or elsewhere, however, those distractions are heightened. Think about it, if you’re at home, what else is there? Dishes to be cleaned, a comfortable couch with Netflix calling your name, Instagram notifications on your phone, that leaky faucet you swore you’d get fixed…the list goes on.

In short, multitasking doesn’t work. The American Psychological Association found that switching between tasks results in a 40% loss of productivity, especially when those tasks involve combining your actual work with scrolling through your Twitter feed. Treat your home – or wherever you choose to work from – as your own office when working remotely. You wouldn’t turn on Game of Thrones in the middle of a meeting, would you? Okay, don’t answer that.

Make a to-do list.
Even if you’re not a fan of the coveted to-do list, making one for your day at home will ensure you stay on track. Utilize Dittoe PR’s favorite list-making app Todoist, or simply put pen to paper with all the tasks needed for the day. As always with to-do lists, if you aren’t able to cross everything off, that’s okay! It’ll still help to keep you on track and remember what needs to be done the following day.

Schedule a few breaks, too. You don’t want to experience burnout at home of all places. If you plan your to-do list hour-by-hour, incorporate brief 15-minute breaks to allow your mind to recharge. Go outside, take a walk, walk your cat, walk your turtle, follow your hamster in its little ball, anything to boost your energy levels in between tasks.

When you spend your time wisely and efficiently, it’ll be like you never left the office. Now you’re ready to go forth and WFH, WFCS (work from coffee shop) or WFWYLHD (work from wherever your little heart desires)!

Interested in a career that lets you work remotely each week? We’re always accepting applications for consideration. Send your resume, cover letter and three writing samples to Ashley Eggert at ashley@dittoepr.com.