If We Pitched Characters from “The Office”

Just like every other Millennial, the employees of Dittoe PR are concerningly obsessed with “The Office” and everything that it perfectly articulates – always managing to generate laughter no matter how many times you’ve seen the episode. It is just that good. And after reading a brilliantly creative blog by a Sigstr employee [and fellow ButlerBulldog], I was inspired to merge my love for Dunder Mifflin with the most significant aspect of public relations: pitching.

While drafting personalized pitches for each reporter can seem time consuming, the lasting relationships formed with media members and top-notch coverage secured for our clients is more than worth the effort.

To show you what we mean by “personalized,” I crafted and tailored media pitches to five Dunder Mifflin employees leveraging current clients of Dittoe PR:

MICHAEL: Why All the Coolest Bosses are Texting for Talent
Hey, Michael!

As a leading branch manager for a thriving paper company, we thought you’d be interested in learning how to bring more hardworking, cool employees, like Ryan, to your office.

Text-based interviewing platforms, like startup Canvas, are helping businesses communicate with the already mobile-obsessed talent generation. With Canvas, employers are able to screen more candidates daily, allowing prospective employees to respond to interview questions at any time from any location—bathroom, crowded concert or even the club.

Not only does this recruiting method resonate with Millennials – like Ryan – but texting is now a prevalent form of communication across all generations. According to Mobile Marketer, 60% of individuals over age 45 say they are just as likely to use texting as voice calling.

This is why you need to hang up on your phone interviews and start more conversations with job candidates via text message interviews instead. Any interest in having a Canvas representative come to your office to learn more?

STANLEY: Relieve Boss-Induced Stress with Holistic Approaches
Hello, Stanley –

Research has linked having a lousy boss to an increased risk of heart attack due to high-stress environments. Thankfully, research also found that massage therapy is effective in lowering stress and blood pressure.

Just like Pretzel Day, a massage is capable of diminishing any woes of the workplace and providing the relief and relaxation you desperately need now more than ever. Enter Massage Heights retreat in Indiana, where therapists limit conversation and focus on administering the perfect pressure tailored to your preferences. From essential oils to massage therapy, Massage Heights will ensure your monitor is on silent.

A Massage Heights representative would be more than happy to visit for an in-office interview and demonstration of a chair massage to show what the benefits of massage therapy are. Any interest?

DWIGHT: How Paper Straws Can Help Recyclops Defeat Polluticorn
Dwight,

We are reaching out because we desperately need your exemplary skills in an effort to alter human attitude and behavior about plastics and catalyze a significant reduction in plastic pollution.  

In the U.S. alone, we use 500 million plastic straws every day, many of which end up in our oceans, Shrute Farms and harming our sea life while conquering Recyclops’ planet. If we don’t act now, Polluticorn will rule the world.

How can you help? With your remarkable persuasive leadership, you can get your followers to #StopSucking on single-use plastic straws. USA-made Aardvark flexible paper straws are the strongest, longest lasting on the market. They’re safe, FDA-approved and friendly to our environment. Aardvark paper straws come in 200+ customizable designs, including these that match your demeanor.

If willing to help, we’ll send you samples of Aardvark Straws that will help destroy Polluticorn and his army of pollutants. Any interest?

TOBY: Leveraging Corporate Relocation when Moving to Paradise
Hi Toby,

I recently heard you were relocating to Costa Rica, so I thought you’d find interest in reading a newly released industry study from leading mover, Atlas Van Lines, detailing companies’ current corporate relocation policies and practices.

This year’s Corporate Relocation Survey surveyed 444 corporate relocation professionals, with 91% of respondents working in HR like yourself. Companies like Dunder Mifflin and Prince Family Paper estimated that only a third of relocations were fully reimbursed – meaning employers are once again letting you down.

While the impact of housing/mortgage concerns has lessened notably over the past six years, not everyone can rely on branch closings and severance to pay for their moves.

More findings and data pertaining to the comprehensive study can be found here. Any interest in sharing this study with fellow HR representatives?

KEVIN: Making the Malone Family Mainstay Dundie-Worthy
Hello Kevin!

We’ve heard about Kevin’s Famous Chili, and we’re here to introduce you to an ingredient – available at Carmel Market District – capable of taking your dish from good, to award-winning.

This summer forget the Ancho Chiles and indulge in the addictive flavor of New Mexico’s famous pepper, the Hatch Chile pepper. These bold, spicy peppers will pair perfectly with the under-cooked onions, pressed garlic and diced tomatoes that will surely have folks chatting.

This famous pepper combined with your famous chili will ensure you a coveted Dundie while leaving everyone else saying “Don’t Go in There After Me!”

We’d love to host you in-store for a segment showcasing your chili! Happy to help transport the dish after as well!

Think your business or organization could benefit from our creative minds and tailored pitching? Contact Lauryn Gray at lauryn@dittoepr.com today!




How Graphic Design Fits into the PR Puzzle

Graphic design and public relations are often considered two mutually exclusive professions. So, when I tell folks that I handle graphic design at our agency, they look a bit puzzled. In fact, graphic design tends to be considered more of a marketing responsibility, and this is just one example of why there are a lot of blurred lines when it comes to public relations and marketing. However, while marketers utilize graphic design to help sell a product, PR professionals incorporate graphic design to help tell a story.

Our world is rapidly evolving due to the advancement of technology, and as a result, the public relations landscape is continuously changing to accommodate new media channels and content types. Storytelling in the 21st century is becoming heavily influenced by the demand for visually appealing images, graphics and overall appearance. In order to stay relevant in this highly-saturated content world, it’s important for companies to understand how graphic design and public relations are intertwined, and how joining the two can greatly increase the impact of your strategic efforts.

Storytelling
The art of storytelling is constantly taking on new, innovative forms and in today’s world, digital storytelling is all the rage. The average human processes images 60,000 times faster than text, and with over 3 billion people using social media, stunning visual elements are more crucial than ever. Design has become its own medium for storytelling and visuals have become a staple of PR.

When telling a story, you want to create an experience for the reader in order to pull them in and engage on a deeper level, which by the way, is a PR professional’s main goal. Whether it be in a story, a pitch, or a social media post – visual components serve as an excellent form of communication. Visuals can capture a piece of the story that words sometimes cannot or tremendously enhance the message of the story when combining the two.

Take infographics as an example. Alone, you have a dozen bulleted statistics and informative messages that serve as key components to a story. But in today’s world, that’s not enough – it’s boring. Instead, incorporate that information into a beautifully crafted infographic, and boom! Audience engaged.

Don’t say it
Don’t say it.
Don’t say it.
A picture is worth a thousand words.

Credibility
The look of a company plays a significant role in the decision-making process amongst consumers, investors and talent. Graphic design serves as a remarkable tool for communicating clients’ credibility and professionalism. Companies that have aesthetically pleasing visuals and a more “professional” look are typically perceived to be more trustworthy and innovative.

In addition, maintaining cohesive visual elements throughout all aspects of the corporate identity – social media posts, annual reports, case studies, internal presentations and more – increases your client’s ability to build brand recognition among key decision makers. Successful visuals will be personalized, thought provoking and mirror company values. By integrating this puzzle piece, PR professionals can better position a client as an expert in their industry while influencing behavior and invoking change.

Convenience
Ultimately, PR pros want to help make our clients’ jobs a bit easier. At Dittoe PR, we consider ourselves an extension of each of our clients’ internal teams. Therefore, merging graphic design with already existing media relations efforts saves clients from the hassle of having to outsource for visual elements.

By manning the design elements from the start, PR teams can properly integrate visual or digital components in the initial ideation process, which will improve the execution of the strategy and maximize results. And this may be a no-brainer, but it also gives your PR agency a very nice competitive edge by optimizing your service offerings that will meet client objectives and even exceed expectations.

If your company is in dire need of eye-catching graphics, we’re just a click away from creating professionally-crafted visuals tailored to your company’s unique needs.


How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.

 

When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.

 

Here are three ways you can take a proactive approach to public relations in order to keep brands in the news:

 

Mark your calendar.

When you’re in proactive PR mode, it’s important to not neglect the basics. Classic strategies can prove wildly successful, that’s why creating a content calendar is the first step toward a proactive approach. Housing all your client’s upcoming product releases, events, and initiatives, as well as any known opportunities to tell their story, will allow you to strategically plan out each PR move in advance.

 

Take it a step further by incorporating any holidays or events into your calendar that align with your client’s messaging. For instance, leveraging national holidays and foodie days between announcements can help garner media coverage for clients while presenting the opportunity to tease any upcoming announcements.

 

Stay trendy.

Often times we get so caught up in our ongoing strategies that we forget to look at the bigger picture. Instead of simply focusing on your client and its direct market, try consistently tuning into what people are talking about worldwide to help keep a pulse on any trends that may present opportunities.

 

The key to capitalizing on a trend is to get on board while the conversation is just picking up. Wait too long, and your brand will be left behind while the trend takes off—without you.

 

Look back at it.

Anticipating future trends is an effective proactive PR approach, but another great way to create media opportunities when things seem slow is to look back at coverage from the previous year. The media industry is rather habitual, with many outlets following a very similar editorial calendar each year. Review past coverage and get creative to give your client a competitive edge on these seasonal topics.

 

The cheer says it best: B-E AGGRESSIVE. The best way to secure coverage is to go after the opportunities they want, as well as the opportunities they may know exist. By implementing these proactive PR approaches and mastering the basics, your agency will help drive the conversation and maintain a steady stream of client coverage.

 

Interested in a proactive PR strategy? Contact Lauryn Gray at lauryn@dittoepr.com to explore what Dittoe PR could do for you.