by Skylar Whitney | Dec 15, 2021 | Social Media
It’s hard to believe it’s been almost two years since the COVID-19 pandemic changed marketers’ approach to social media essentially overnight. What was once a fun, somewhat-beneficial awareness tool transformed into one of the primary ways to stay connected and an...
by Skylar Whitney | Aug 11, 2021 | Social Media
I’m going to assume that, if you’re reading this blog, you are at least somewhat familiar with the social media platform TikTok. If for some reason you aren’t, please go create a profile, spend 30 minutes scrolling the For You page, and then try to tell me it’s not...
by Skylar Whitney | Mar 8, 2021 | Strategy
Influencer strategies are becoming increasingly common for everyone from big-box brands to small businesses. The trick is finding influencers that will successfully reach your target audience. The general assumption is that working with an influencer with a large...
by Skylar Whitney | Nov 11, 2020 | Social Media
Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000...
by Skylar Whitney | Jul 20, 2020 | Social Media
On Thursday, Twitter essentially shut down hundreds of verified users after several high-profile accounts were hacked to help stem the tide of the attack. Verified users across the platform were and are still unable to tweet or log into their accounts if they had...
