Top Productivity Tools for the New Year

Hoping to be more productive or stay better organized in 2018? We’ve rounded up the top tools to aid you in sticking with your new year’s resolution.

 

Doodle

Rather than wasting time emailing back and forth, Doodle allows users to set up polls for scheduling meetings. Using this app will help you – and your coworkers – be more efficient with finding the best time to meet.

 

Todoist

This simple to-do app allows users to create various projects and task lists to stay organized professionally and personally. Check tasks off, leave status comments, color-code lists, add deadlines … the world is yours. With the ability to sync between desktop and mobile, Todoist users can manage their lists from just about anywhere.

 

Pushbullet

Constantly switching back and forth between your phone and computer? Pushbullet allows users to connect all of their devices, sending text messages, links, files, and more, all while keeping users notified and up-to-date regardless of which device they’re working from.

 

Sprout Social

This online platform offers users the ability to easily manage all of their social media accounts in one location. Offering the ability to integrate with Google Analytics, Sprout Social provides the best combination of publishing, monitoring, and reporting in one place.

 

RescueTime

Interested in tracking your daily habits online? RescueTime runs in the background and provides a look at where you’re spending the most of your time. Available on desktop and mobile, this application also provides a productivity recap to make sure you’re reaching your goals.

 

Regardless of what your resolution is, kicking off your new year with the help of these tools will make 2018 your most organized and productive year yet!

Three Tips to Plan a Successful Grand Opening

Dittoe PR is no stranger to planning grand opening events. Between Broken Beaker Distillery, two CycleBar locations, six GetGo locations, Carmel’s Market District, Hickory House, and Broken English Taco Pub – among many others – we’ve got the process down pat.

 

When Chicago-famous taqueria Broken English Taco Pub decided to expand to Indianapolis, they had to not only find the perfect location but an Indianapolis public relations team to assist with grand opening planning and secure media coverage around the expansion to the Circle City. Assisting with everything from creating the guest list and sending invitations to coordinating a Facebook Live interview during the grand opening event, Dittoe PR did it all.

When planning for a grand opening event, keep the following tips in mind:

 

Set a goal. Is the goal to pack the house? Secure TV coverage? Work with key influencers? Once you know where the finish line is located, it’s much easier to start the marathon. Setting an overall goal will help keep the team’s eye on the prize during the planning process.

 

Outline the run-of-show. Keep everyone on track by creating a run-of-show document that will include all the key details, including contacts, timeline, media interviews, menus, entertainment, and more. The level of detail depends on the depth of the event, but collaborating with the team to ensure everything you need is in one place is integral to pulling off a successful event. Modifications can always be made, but having this prepared ahead of time relieves stress that will inevitably arise the day-of.

 

Give yourself plenty of time. There is a long list of steps that need to be accomplished to ensure the big day goes off without a hitch. Typically, grand openings can take weeks (or even months) to plan. By creating a time table for weekly tasks and checkpoints, it’s much easier to stay on track. Are there potential issues that might arise? Have your vendors signed contracts? Do you know who will field media interviews or check the guest list? Include these questions and details into your ever-evolving run-of-show to keep your team on track.

 

Have a grand opening coming up? Contact us for a consultation to find out how Dittoe PR can help!

Facebook: To advertise or boost?

How to break through Facebook’s wall to best reach your audience

With more than 1.94 billion active monthly users worldwide, Facebook is the top social media network available with the ability to target specific audiences. Not only does the platform allow businesses to interact directly with followers via messaging features, but Facebook also provides a way to scale that messaging to reach additional audiences.

Facebook advertisements and boosted posts are two ways businesses can further accomplish their social media goals. We will explore the differences between the two and examine how each option can work to increase reach and engagements on Facebook.

 

FACEBOOK ADS

Running an advertisement on Facebook allows businesses to achieve campaign objectives, such as increased brand awareness, website clicks or conversions, app installs, event responses, video views and more. Step one, though, is to prioritize goals and launch a campaign centered on them that includes a call to action.

After selecting the primary ad goal, businesses can set start and end dates for the campaign and have the option to target specific individuals using demographic traits. These include age, gender, hobbies, language, location and more. From there, select a maximum budget for the overall campaign, as well as the daily allotment from the campaign budget. The daily budget will ensure your ad continues to run through the end date, should you choose to set one. Finally, select the campaign’s creative content, which includes image or video along with key messaging. Be mindful of text overlays on an image, as Facebook limits the amount of text in each advertising campaign (90 character count limit).

Facebook advertisement audience traits

Depending on the overall campaign goal, the look of the ad may vary slightly, but all will be visible on the general Facebook newsfeed. While businesses have the ability to view the ad metrics through Facebook Ad Manager, the ad itself is not visible on the business’ Facebook page. Facebook also gives businesses the option to run the ad on Instagram and includes those metrics with the ones from Facebook. Be careful to cater messaging that would work for both platforms.

Businesses can expect to see an increase in page likes, website clicks or online conversions, for example, based on the campaign’s call to action. Post likes and comments are also tracked, but because the ad will disappear following its conclusion, these engagements are not permanent.

 

FACEBOOK BOOSTED POSTS

Boosting a post on Facebook allows businesses to increase the reach of a post on its business page. Types of content available to boost include status updates, photos, videos, special offers and events, web links, job postings and more. Typically, boosted posts are used to increase the reach of a post that is already performing well organically.

Businesses can begin a post by selecting the blue Boost Post buttonon the bottom right corner of an existing post. If creating a new post, visit the Publishing Tools tab on the business’ Facebook page and click the Create button in the top right corner. From there, insert messaging, attach an images or video, and select a day and time to schedule the post.

Select a post that is performing well organically and click the Boost Post button

The process for boosting a post is like an advertisement in that Facebook provides the option to set demographic triggers for the post, such as age, gender, hobbies, language, location and more. Boosted posts can also be set for a specific length of time and with daily budget parameters.

Boosted posts appear on both the Facebook News Feed and the business’ page, and will remain on the page as a general post following the conclusion of the campaign unless it is deleted. Like advertisements, boosted posts also have the option to be run on Instagram, however metrics are combined for the two channels.

Businesses using boosted posts can expect to see a general increase in likes, comments and/or shares of the post.

 

RESULTS

Dittoe PR put these Facebook marketing options to the test by running both an ad campaign and a boosted post for clients in the hospitality and real estate industries. For both industries, the experiment ran for the same amount of time, using the same messaging, creative assets and budget to ensure the results could be compared accurately.

When selecting between the two, we found that Facebook ads are better for content focusing on current events, contests and special offers. These goals are more focused on short-term effects, garnering attention and engagement immediately. These ads saw higher engagement with the business’ page, resulting in page likes or follows, website visits and more.

This furthers the reach of the original post, as Facebook also shares information about what audience members are interacting with on the Facebook newsfeed. Because the post remains on the business’ page following the conclusion of the campaign, boosted posts are focused on long-term efforts, sharing information and gaining credibility. Boosting these posts saw an increase in overall engagements with the post itself, including post likes, comments and shares.

We recommend testing each method to determine which works best for your business or industry. Depending on your specific goals and objectives, one option may be better than the other. If you are interested in learning more about how Dittoe PR can assist with your social media marketing, request a consultation today!