Twenty-four hours, 223,000 impressions and a heart-warming initiative

TCC RileyIn August 2015, TCC, the largest Verizon Premium Wireless Retailer in the U.S., made a commitment that would forever impact the patients, parents and administration at Riley Hospital for Children as well as the company’s own employees. During a special presentation, TCC CEO Scott Moorehead announced a $1 million donation and multi-faceted 5-year partnership with Riley Children’s Foundation that is creating life-changing opportunities for the kids at Riley Hospital. A great story in People—secured by Dittoe PR—told the story of how TCC brought smiles and tears of joy to so many faces that day (the article was shared 8,500 times on social media alone).

Fast forward to March 1, 2016, when Dittoe PR had the opportunity to join TCC, a client of six years, in kicking off Child Life Month at Riley Hospital. The two organizations hosted a ribbon cutting for the new TCC Rainforest Activity Center, an area solely dedicated to therapeutic play for patients and families on the 7th floor of the hospital. TCC equipped the room with art supplies, tablets and a multi-media projector, in hopes of giving young patients a place to take their minds off their health issues and allow them to just be kids.

TCC Riley 3While TCC did an incredible job of outfitting the room, it was up to Dittoe PR to get this wonderful story told across Central Indiana. In just 24 hours following the event, Dittoe secured media placement on WRTV-TV (ABC), WTHR-TV (NBC) and WTTV-TV (CBS) as well as in Current in Carmel. The ad value of the TV spots alone added up to more than $8,200 with a total viewership of 223,000.

Needless to say, the day was a success for all in attendance. TCC’s ongoing investments in the local communities in which it does business are made possible through its Culture of Good program. At Dittoe PR, we’re thrilled to play a role in telling the story about all the good that TCC does.

Need help telling your story? Contact us for a consultation. 

Dad to the Bone: Great Gifts for Every Father!

It’s that time of the year again! At Dittoe PR, we love this time of the year, because there are so many great opportunities to get media exposure for our product-based clients! I’m talking about gift guide season – Mother’s Day, Father’s Day and Grads!

In honor of this celebratory time of year, I am putting together a list of some Father’s Day gift ideas from the Dittoe PR team. All of the products included are from our amazing clients.

Is your dad obsessed with everything tech? I know my dad loves to get his hands on any tech toy or gadget he can find. Here’s the perfect idea for every geeky dad – and, at less than $10, it makes a perfect gift from the kids:

Zibits is a new line of miniature collectible robots that come to life with remote control. Dads will have a blast collecting 12 Zibits in multiple unique, fun designs. At a size of just more than two inches, the mini Zibits are brought to life with the touch of a button that moves the robots several directions, including a full 360 degree rotation. They’re also fully equipped with incredible robotic lights & sounds. You can find Zibits at Toys “R” Us stores across the country. They’re also available online at Botabingbotaboom, eToys and Amazon.

Most dads love rocking out to their favorite music! I remember growing up and jamming with my dad to Tom Petty, the Beatles and Eric Clapton. Oh, the memories. Well, here’s an idea for any music loving dad:

Among the world’s smallest, lightest in-ear headphone designs, theImage X10i headphones are the epitome of high-quality sound, comfort and performance. A must for the stylish, music-loving dad, the X10i headphones are equipped with a micro-speaker that delivers some booming bass. The headphones also feature a built-in microphone and Apple’s very own three-button remote system that seamlessly controls music and phone calls. Its mic and remote system handles the music and/or voice control for the iPhone 3GS and third generation iPod Shuffle. Available at, $349.99.

Does your dad think he has the handyman skills of Bob Vila, but in actuality he’s more like Tim “The Toolman” Taylor? If so, get him a gift that will make him think he’s a true DIYer:

The AirFlow Breeze Ultra is a universal vent booster fan (with remote control) that fixes “problem” rooms that are either too hot or too cold –making your home the perfect temperature, no matter the season. A built-in temperature sensor quietly delivers warm or cool air to areas of the home that always seem to be too hot or too cold. The fan can also assist in moving air up, down, from room to room or level to level. With operating costs under $5 per year, it’s the most cost and energy-efficient way to keep the home cozy.  In addition to its role as a register booster fan, the AirFlow Breeze Ultra can be used to quietly pull warm air from fireplaces or woodstoves from room-to-room or level-to-level. During hot summer months, the AirFlow Breeze Ultra can pull cool air into rooms where you need it most. You can buy it from AirFlow Technology.

Christy Oberley tells me that, “If there is one thing I’ve learned from spending time with my dad and his posse of beer-drinking, golf-playing, bbq-burning 50 year old friends, it’s that they are concerned with TWO things.” So, here’s a gift idea for the “Hip Dad”:

1.  New, hip and innovative items for their collections of randomness; and

2.  Where their money is going.

This Father’s Day you can give them a gift that kills two birds with one hunk of duct tape – Ducti Wallets! Ducti wallets are made from 100% duct tape. They are fun, durable, trendy and a great conversation starter. You can purchase Ducti wallets onSobongo, a unique online store with a social twist. And who said the duct tape was just for kidnappers and handy men?

“I cannot think of any need in childhood as strong as the need for a father’s protection.”

Sigmund Freud (1856-1939)

In PR: Act Fast, Like the Flash!

One of my client’s, the one and only Senario, informed me earlier this week that they would be attending the C2E2 convention this weekend (April 17), which is the Chicago Comic and Entertainment show. I think it sounds like a total blast! The convention spans the latest and greatest from the worlds of comics, movies, television, toys, anime, manga and video games. How could that not be fun?!

In public relations, you have to be able to act fast. Sometimes, I physically and mentally move so quickly to get things done that I seriously feel like The Flash, c’mon you know him, from that TV show in the 1990’s. Here’s another analogy. Sometimes, I feel like Jessie Spano from Saved by the Bell in the “I’m so excited” episode. I know you have to know that one!

On Tuesday, Senario said they’d be going to the convention and would love to meet with some of the press attendees to give them a one-on-one demonstration of their new mini R/C robot, Zibits.

On Wednesday, Dittoe PR was able to track down the media list, which was nearly 400 media members long!

And, by Thursday afternoon, we had booked their entire day full of press meetings. Literally, the entire day – from start to finish.

The moral of the story – in PR, you have to act fast and give the client what they want. That’s what makes Dittoe PR one of the best PR agency’s around. If a client tells us they want something, you can be darn sure they’re going to get. And, they’re not going to have to wait. We’ll make it happen as fast as we possibly can!

In fact, just this week, I had another client tell me, “It’s refreshing working you, because you just get things done.” I consider that to be a huge pat on the back for our entire company, because that is truly how we all operate.

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