How to Create a Snapchat Geofilter: A Step-by-Step Guide

Step 1:

Download the App, sign up and create a Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2:

Confirm and validate both the phone number and email registered to the account.

 

Step 3:

To create your own Geofilter, open a new document in Photoshop and complete the following substeps:

  • Set document dimensions to 1080 x 1920 pixels and as a transparent background.
  • Save it as a PNG file to set a transparent background.

 

Step 4:

Prepare your brand or event logo and place it on the Photoshop file. It’s recommended that logos be placed along the bottom, top or side of the image space. It’s important to avoid placing images or text in the center or main frame of the Geofilter photo. The design should stay along the border so that it frames users’ photos rather than blocking.

 

Step 5:

Choose a text color that compliments the background of the photos. For example, if it’s a night event, opt for a white or lighter color text for contrast. The font should be readable within a short Snapchat time limit, so avoid slanted or cursive script.

 

Step 6:

General guidelines of what you cannot include in your Geofilter include:

  • Logos or trademarks you don’t own or have authorization to use
  • Photographs of people
  • Phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames or personal information
  • Hashtags
  • Gambling or lotteries
  • More than two lines of non-stylized text
  • Drug-related content
  • Social platform logos
  • Political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. (Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.)

Other key tips to keep in mind when designing a Geofilter include:

  • Be creative and make it visually compelling.
  • Geofilters are about sharing a location, event or idea and should be something that Snapchat users will want to send to their friends through the app.
  • Less is more for Snapchat Geofilters, so don’t cover up too much of the screen in the design.
  • Make sure the Geofilter content is relevant to the location.

For additional content restrictions and guidance please see the Advertising Policies and Community Guidelines from Snapchat.

 

Step 7:

Save your Geofilter as a PNG file. It is important that the file(s) be saved as PNG files so that the background remains transparent. This is the only way users can incorporate their photos and videos while also using the Geofilter.

 

Step 8:

Upload your filter using the On-Demand Geofilters tool here and log in to your created Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 9:

Select your start and end dates and times.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 10:

Type in the relevant address and draw your Geofence. You can pin point different spots on the map. It does not have to be a perfect shape. Please keep in mind it should cover the relevant area and be at least 25,000 square feet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 11:

Be sure to categorize it as a “Business” filter instead of a personal one since a logo or brand is being used. This is important for the submission approval process.

 

Step 12:

Enter your payment information and submit your Geofilter. You will receive an email confirming receipt of the submission. The approval process can take up to 48 hours, but you will receive a second confirmation email if/when the filter is approved.

 

Step 13:

Congrats! You are finished. Be prepared to have your Snapchat Geofilter go live at your specified day and time. Promote it across your social media accounts and encourage your followers to use it once it’s live.

How to use Facebook Live to grow your business

A STEP BY STEP GUIDE

On pace to hit 2 billion monthly active users this year, Facebook is the world’s largest social media network. But brands can’t rely solely on standard text, link and photo posts to stand out in users’ news feeds. With Facebook’s new algorithm, Facebook Live videos are placed higher in users’ news feeds where they are more likely to be seen. Given Facebook’s prioritization of real-time video, it’s important to understand how to use Facebook Live to help your brand’s content stand out.


Step 1: Log on to your Facebook App on your mobile device.

 

Step 2: Click on your company’s Facebook Page. You must be an Admin/Editor of the business page to access this.

 

Step 3: The homepage will look like the below. Click in the “Write something…” box.

Step 4: Click on the Live Video icon.

Step 5: Prepare for filming. Your screen will show the view from either the front-facing or outward-facing camera. To toggle between the two options, select the icon with the two arrows on the top right of the screen. Facebook Live videos can also be filmed in either portrait style or landscape style. It’s important to select one style to use during the entire filming to provide the best viewing experience for your followers. Hold your phone as steady as possible in order to capture the best footage.

Step 6: Write a compelling caption that gives your followers an idea of what they will be watching during the live video streaming.

 

Step 7: Once you are ready to begin filming, tap the Go Live button at the bottom right corner of the screen. It will prompt a “3..2..1” countdown on your screen right before you are officially broadcasting to your Facebook followers.

 

Step 8: Encourage followers to like and comment as you are filming. It can even be helpful to have a second person on a desktop or mobile device monitoring the company Facebook page and responding to questions or comments in real time. If this isn’t an option, you can use the actual video to respond to answers out loud after first addressing the question or comment.

 

Step 9: Once you are ready to wrap up, summarize what just happened in the video and end with a call to action. What was the purpose of your broadcast? Do you want people to sign up for an event or email newsletter to learn more? Visit a website to learn more about a company? Attend an event? Make sure a clear call to action is given to viewers before turning off the video.

 

Step 10: Save the video. Once you finish the broadcast, you’ll see a screen similar to the one below. Make sure to toggle the option to save your video to your camera roll so that you can use the original video for future use or across your other social media networks.

Step 11: CONGRATS! You did it. Even though the video stream was live, you can edit the original post to include additional information, such as your call to action, or tag other Facebook accounts or pages that are included in your video.

Interested in learning how we can help you with your social media efforts? Let’s connect and discuss how we can help you drive results for your business through social media.

Let Customers Take a Pikachu

Nintendo’s “Pokémon Go” now has more users than Instagram, WhatsApp, and Snapchat. You may be seeing people walking around as though they’re on autopilot: head down, phone in hand, roaming around your neighborhood. They aren’t texting or posting on social media—they’re trying to catch Pokémon. And people are doing just about anything to “Catch ‘em all.” As a small business, there are ways for you to harness the power of Pokémon Go to increase foot traffic and generate real revenue, not just loiterers.

To start, log in to the Pokémon Go App and see if your business is near a “PokéStop” or “Gym” (see image below) which pop up in the game’s map. A PokéStop allows users to acquire valuable materials to catch the monsters, whereas a Gym is where users go to train their Pokémon or battle others in an arena. The best-case scenario is that your business would be one of these important locations, or very close to one. If not, there are still ways to take advantage of this phenomenon to drive foot traffic to your business.

Screen Shot 2016-07-15 at 2.04.09 PM

PokéStop, drop and roll

Predetermined locations were selected by Nintendo to be PokéStops before the launch of the game. These show up on players’ maps as blue cubes (see below). Once you get close enough, the cube turns into a circle for users to collect useful items players need to be successful in the game. This draws players from all over the local area, and if your business is close to one, be sure to promote that on your social channels.

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Players are drawn to these stops and the surrounding area because they offer the chance to not only catch new Pokémon but also get their hands on rare in-game items, such as Pokéballs, potions, eggs and more.

Lure Modules? Lure Customers.

A lure module attracts Pokémon to a Pokéstop for 30 minutes. In that time, everyone in that direct area can benefit from the effects. If your business is located near a Pokéstop, you can (and should) set off a “lure module.” It turns the regular Pokéstop into a hub of activity and encourages crowds of people to come closer.

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You might think that since lure modules cost money, you should shy away, but it’s very affordable. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins:

14,500 Pokecoins / 680 = 21 eight-packs of lures

(21 * 8)/2 = 84 hours

$100/84 hours = $1.19 per hour

So for $1.19 an hour, your business could double its business and draw a new audience you might not even know you had. The Lures can only be set off at a PokéStop, so choose your spot wisely. Here’s how to place one easily.

Host a PokéHunt

You’ve heard of bar crawls, and this idea is similar. There is an item in Pokémon Go that allows you to “hatch eggs.” And the only way to do so is to walk a certain amount of kilometers (and no you can’t cheat by driving, unfortunately). The average egg takes about three miles (5 km) of walking to hatch. You can encourage the group by saying whoever catches the rarest Pokémon or hatches the most eggs gets a free item that your business offers (i.e. sandwich, t-shirt or future service). Below are good steps to take to create one.

  1. Create a Facebook event publicizing the hunt and invite all your friends, and encourage others to share it.
  2. Write down where all the PokéStops are in within a three-mile radius of your business.
  3. On the day of your event, set off a Lure Module 30 minutes before the start time.
  4. Give everyone your “map of stops” to take.
  5. Tell the group that the person who catches the rarest Pokémon or hatches the most eggs will win a prize at the end.
  6. The event should last about two hours.
  7. At the end set off another Lure Module at your business, hand out prizes and discuss with customers the Pokémon that they caught.

During the time that the lure modules are live, users will want to hang around in that vicinity to catch rare Pokémon. They’ll also need something to do – like buy/use your products.

Primary color war

Once players reach Level 5 they are asked to join a team: Team Instinct (yellow), Team Mystic (blue), or Team Valor (red). Players compete on behalf of their team when Screen Shot 2016-07-15 at 2.04.53 PMthey go to battle. The allegiance is strong within the teams and could be a good way to offer a discount for a certain team at different times throughout the day. You could, for example, have flash sales in which a certain team receives 30 percent off their purchase for a short period of time. All the customer/Pokémon hunter needs to do is show the cashier their Pokémon Go profile to prove they’re a member.

Some online stores are even creating “badges” for each team. Buying a bundle of badges and having them at checkout is just another way of letting your customers know you appreciate their Pokémon hunting, and they’ll be much more likely to stop by again.

 

Show us your Snorlax

Rare Pokémon are hard to spot, let alone catch in the game. Offering perks to players who tag and share a photo of the rare Pokémon they find in your area is a great way to drive increased traffic. Charizard, Snorlax, and Wigglytuff are among the “epic” monsters in the game – and people will go far out of their way to snatch one up.

And if you don’t believe me after reading how this can help your business – here are 17 businesses that are cashing in on the craze.

So don’t shy away from Pokémon Go, embrace it and invite customers to come in and take a Pikachu.

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