Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year.

1.) Ragan’s PR Daily

This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more.

Recommended article: Goodbye, SEO: PR is the new king

 

2.) PR Couture

With a specific section catering to career support, PR Couture provides an outlet for the not-so-pretty side of public relations. Along with hyping up successful PR professionals, they share open positions for prospective to seasoned PR pros searching for a career move.

Recommended article: Made a mistake at work? Here’s how to #HandleIt

 

3.) Spin Sucks

With the general population thinking that all PR professional spin stories or spit out #FakeNews, Spin Sucks does a nice job sharing the struggles in the industry and how to tackle them. Many of their articles compile best tools and best practices for your agency or as an individual. It has a little bit of everything.

Recommended article: Why today’s PR professionals need delegation skills

 

4.) PR 2.0 

With social media management becoming a more hand-in-hand service with traditional public relations, this blog helps guide you through, well, PR 2.0. It also guides you through the tricky topic of office politics and landing a leadership position.

Recommended article: 5 Ways our weekly FB live show helped grow our business

 

5.) Media Bullseye

With webinars, easy reads, podcasts, and long-form posts, Media Bullseye provides you with the knowledge of tools and gadgets for public relations success. “Chats with Chip” provides a unique and personality-driven perspective that could be useful to your agency or clients as a whole.

Recommended article: 5 Ways to make your brand more likable 

 

Whether you only have a few minutes or an hour, pick one of the above blogs (or even the Dittoe PR blog – shameless plug!) and dive deeper into the PR field and make professional development a priority in 2018.

 

How To Pitch a Unique Client to the Media

A blood-soaked box. Severed fingers. Barrels of slime. Surgical masks. Creepy, crawly critters.

Who knew that would be part of our media efforts for one of our most interesting clients.

This is our sixth year working with Indy Scream Park, Indiana’s premier Halloween event filled with haunted attractions, and the frights keep coming! The challenge of gaining media attention for a client this unique is the local competition. How does Indy Scream park stand out from its competitors, despite being the only interactive one with five attractions? We decided to create “media boxes”—in addition to our individual, personalized pitches—and it worked!

The box included the following:

  • Box splattered with red paint (or “blood”) and wrapped in zombie caution tape;
  • “Bloody” surgical mask to represent the Brickmore Asylum attraction;
  • Barrel of slime to represent the Pandemic: Mutation attraction;
  • Faux spiders, cockroaches, and centipedes to represent the Backwoods attraction;
  • Severed fingers to represent the Monster Midway attraction; and
  • Glow sticks to represent the RAGE 3D

Each item put a little taste of horror straight in the hands of the media and represented one of the haunted attractions within Indy Scream Park.

Dittoe PR created a list of key local media, as well as select national media, that we thought would be intrigued by this new-age approach to garnering media coverage. In addition to the scare-inducing items in each box, there was an invitation to a VIP media event at Indy Scream Park. The event included sneak peek access to all haunted attractions, as well as interview opportunities with haunt directors, the makeup manager, and even the actors in their natural element.

The box was received with mixed emotions but mostly intrigue, which resulted in a good buzz around Indy Scream Park and even landed them a Business Insider mention. Throughout the season Dittoe PR secured 54 pieces of media coverage totaling 60,069,640 media impressions and $685,124 in publicity value.

So sometimes it does pay to “think outside the box!” If you appreciate creative and unique PR strategies, request a consultation with us today!

How to Create a Snapchat Geofilter: A Step-by-Step Guide

Step 1:

Download the App, sign up and create a Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2:

Confirm and validate both the phone number and email registered to the account.

 

Step 3:

To create your own Geofilter, open a new document in Photoshop and complete the following substeps:

  • Set document dimensions to 1080 x 1920 pixels and as a transparent background.
  • Save it as a PNG file to set a transparent background.

 

Step 4:

Prepare your brand or event logo and place it on the Photoshop file. It’s recommended that logos be placed along the bottom, top or side of the image space. It’s important to avoid placing images or text in the center or main frame of the Geofilter photo. The design should stay along the border so that it frames users’ photos rather than blocking.

 

Step 5:

Choose a text color that compliments the background of the photos. For example, if it’s a night event, opt for a white or lighter color text for contrast. The font should be readable within a short Snapchat time limit, so avoid slanted or cursive script.

 

Step 6:

General guidelines of what you cannot include in your Geofilter include:

  • Logos or trademarks you don’t own or have authorization to use
  • Photographs of people
  • Phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames or personal information
  • Hashtags
  • Gambling or lotteries
  • More than two lines of non-stylized text
  • Drug-related content
  • Social platform logos
  • Political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. (Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.)

Other key tips to keep in mind when designing a Geofilter include:

  • Be creative and make it visually compelling.
  • Geofilters are about sharing a location, event or idea and should be something that Snapchat users will want to send to their friends through the app.
  • Less is more for Snapchat Geofilters, so don’t cover up too much of the screen in the design.
  • Make sure the Geofilter content is relevant to the location.

For additional content restrictions and guidance please see the Advertising Policies and Community Guidelines from Snapchat.

 

Step 7:

Save your Geofilter as a PNG file. It is important that the file(s) be saved as PNG files so that the background remains transparent. This is the only way users can incorporate their photos and videos while also using the Geofilter.

 

Step 8:

Upload your filter using the On-Demand Geofilters tool here and log in to your created Snapchat account.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 9:

Select your start and end dates and times.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 10:

Type in the relevant address and draw your Geofence. You can pin point different spots on the map. It does not have to be a perfect shape. Please keep in mind it should cover the relevant area and be at least 25,000 square feet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 11:

Be sure to categorize it as a “Business” filter instead of a personal one since a logo or brand is being used. This is important for the submission approval process.

 

Step 12:

Enter your payment information and submit your Geofilter. You will receive an email confirming receipt of the submission. The approval process can take up to 48 hours, but you will receive a second confirmation email if/when the filter is approved.

 

Step 13:

Congrats! You are finished. Be prepared to have your Snapchat Geofilter go live at your specified day and time. Promote it across your social media accounts and encourage your followers to use it once it’s live.