Dittoe PR Takes On Swell of New Wisconsin Clients

2019 has gotten off to a great start for Dittoe PR, as we recently added two new clients to our roster – and they both happen to be based in Beloit, Wisconsin! In January, we kicked off partnerships with Geronimo Hospitality Group, the hospitality team behind award-winning boutique hotels, restaurants and clubs in Wisconsin and Indianapolis, and Beloit College, a private liberal arts college and the oldest continuously-operated college in the state of Wisconsin.

While we will be developing and executing very different PR strategies for these two clients, our mission is the same: to proactively shape narratives that influence behavior and invoke change.

Geronimo Hospitality Group
Geronimo Hospitality Group owns and operates seven restaurants, four hotels, two golf facilities, two fitness centers and one event center. The properties are located in Beloit, Delafield and Janesville in Wisconsin and Indianapolis.

We first began working with the Geronimo team in April 2017, tasked with promoting and securing media coverage surrounding the grand opening of Ironworks Hotel Indy. Our partnership has lasted long beyond the hotel’s grand opening, and our team has since worked on a variety of projects to keep Ironworks Hotel in the news consistently, including media relations, content creation, social media operation, event planning and more. Ironworks Hotel has been covered at the national, trade, local and regional levels through our various media relations efforts, which include events, retail tenant updates, seasonal happenings at the hotel and much more. We also oversee all social influencer relations for the hotel, working with local and regional influencers to help promote the hotel and its unique amenities.

In the last year and a half, we have worked to develop strong personal relationships with both the Geronimo Hospitality Group team and Ironworks Hotel Indy staff, which has enabled us to secure consistent, ongoing and impactful media coverage for the hotel in outlets such as the Indianapolis Business Journal, Indianapolis Star, USA Today, Condé Nast Traveler, Hotel Business and many others.

Going forward, Dittoe PR will manage public relations for all 16 of Geronimo’s properties, including their boutique hotels and restaurants throughout Wisconsin. A few of the Beloit establishments we are focusing on in Q1 include Hotel Goodwin, Velvet Buffalo, truk’t and Ironworks Golf Lab. Our team will also continue to oversee media relations efforts as needed for Ironworks Hotel Indy.

Dittoe PR’s top priorities for Geronimo Hospitality Group will be to generate media and social influencer coverage that leads to increased exposure and brand awareness of its properties so the local community and residents in regional cities and neighboring states keep Geronimo’s hotels, restaurants and clubs at top of mind for lodging and dining options.

The Geronimo team is made up of extremely talented, creative and hardworking individuals and we are proud and excited to grow our partnership with them in 2019.

Beloit College
Since its founding in 1846, Beloit College has been committed to providing students with a cutting-edge curriculum and has shown a continued dedication to innovative and experimental curriculum practices. In fact, Beloit College is often cited as a “Best Value” in higher education, and was ranked No. 19 on U.S. World & Report’s list of “Most Innovative Schools.”

As an institution, Beloit College prides itself on meeting students where they are and imagining futures for them that they may not have yet considered. The college offers students a multidimensional approach to higher education that focuses on personal, academic and professional growth.

Media relations and thought leadership will be the heart of our PR strategy for Beloit College. We want to generate consistent local, trade and national media coverage for Beloit College to increase awareness of the school, its unique experiences and world-class educators, and the benefits of a liberal arts education.

Our team is beyond thrilled to lead media relations, influencer relations and thought leadership efforts for Geronimo Hospitality Group and Beloit College. Think your business or organization could benefit from public relations? Or interested in hearing more about our full list of services? Contact Lauryn Gray at lauryn@dittoepr.com today.

How A Great PR Strategy Can Grow Your Business

In today’s world of rapid technological advancement and globalized commerce, startups and Fortune 500 companies alike are searching for new ways to build their business, gain visibility, and stand out amongst the competition.

 

When it comes to building and communicating the credibility of your service or product to the world, PR is, hands down, the best strategy and can be one of the most cost-effective ways to raise brand awareness and increase sales.

 

Sharing your entrepreneurial story in national business publications, getting product placements in popular magazines, participating in expert interviews on industry topics, and earning positive social media “shout outs” from influencers have the power to significantly impact your business and your brand.

 

Here’s how a strategic, well-thought-out, and well-executed PR campaign can help your business grow:

 

Increase brand awareness.

One of the biggest and most obvious benefits of PR is that it can gain exposure for your brand. A great PR strategy will include securing media stories about your company and its products or services. This can be much more effective than traditional brand-building techniques like paid advertising because people don’t relate to advertisements – they consume them. Storytelling is the way people attach meaning to products and services, and it’s the reason they want to belong to a brand.

 

For example, a potential customer is more likely to feel a connection to your business when reading a feature story about your company in a reputable, national publication like the Wall Street Journal or Inc. Magazine, than glancing at a banner ad at the top of the web page.

 

Improve SEO.

Another great benefit of a strategic PR campaign is that it will improve your online presence. Media stories about your business in national, local, and industry-specific digital publications will improve your company’s search engine optimization (SEO). But a great PR team doesn’t rely solely on articles written by reporters. PR professionals can create their own content that can be pitched to and placed in publications.

 

For example, byline articles or op-eds on topics relevant to your target audience, case studies highlighting your own clients’ success using your services or products, and optimized blog posts for your own website can help you move to the top of the search results page, increasing your online presence and building your credibility.

 

Build credibility.

Whether you’re looking to gain new customers, find new investors, or maybe even get noticed by larger companies for a potential buyout, credibility is a must. Similar to how a great feature in a top publication can help build brand awareness, it can also build your credibility. A positive endorsement from a third party generates much more credibility than advertising.

 

Create a press page on your company’s website to showcase all of the great press your PR team has secured for your company. It’s also important to proactively share media coverage across your social channels and in your email marketing content.

 

Generate new clients and new business.

The main goal for most companies is to increase sales and generate new business, and if a PR team’s campaign is strategic, it can do just that. Media outreach should be targeted to a specific target audience.

 

For companies selling a consumer product, securing coverage in top consumer magazines and national morning TV shows, as well as working with social media influencers and bloggers may be the best approach to take. But, if you’re selling a B2B service, then coverage in industry trade publications, as well as national business outlets, may impact your business more than a segment on the ‘Today Show.’

 

To measure PR efforts, your team should have access to a variety measurement tools such as Google Analytics and social media metrics through platforms like Sprout Social or Hootsuite. This allows your team to see what types of media hits result in increased website and social media traffic. A great PR agency will also invest in their own PR analytics software tool and can track KPIs such as total media mentions, share of voice among competitors, engagement, sentiment, and social media amplification.

 

Recruit top talent.

Last, but certainly not least, a great PR campaign has the ability to attract top talent to your company. Stories on company growth and innovation, as well as your culture and philanthropic initiatives help to position your company as a desirable place to work. Touting award recognitions for your business and announcing new hires and promotions are also great ways to solidify your organization as a top workplace in your area or industry.

 

Securing media hits and increasing your online presence is important but is not always the end goal. At Dittoe Public Relations, we recognize and understand the value of translating those PR efforts into real business success for our clients.

 

We are not simply media relations specialists. We are business consultants. We pride ourselves on becoming immersed within our clients’ businesses and industries and thrive on helping them grow through our strategic PR campaigns.

 

Ready for us to put together a custom strategy for you? If so, contact Lauryn Gray at lauryn@dittoepr.com.