Dittoe PR media coverage highlight reel: Feb. 18-22, 2013

At Dittoe PR, we love telling our clients’ stories to the media – and it shows! From The New York Times to key industry trade publications, Dittoe PR clients made headlines this week.

  • Klipsch headphones received a shout out in The New York Times this week as a premium headphone brand with “realistic sound and value.” The Absolute Sound also included the Klipsch Heresy III in its March 2013 issue as one of The Absolute Sound’s Editors’ Choice Awards winners.
  • Drake’s and Survivor winner Rupert Boneham appeared on FOX59 to encourage viewers to come watch their favorite local celebrities play darts for a good cause. Come join the fun on Wed., Feb. 27 at Drake’s Indianapolis location at 3740 E. 82nd St.
  • Smarter Remarketer’s successful customer retargeting program with Shoe Carnival was featured in Direct Marketing News.
  • ISM College Planning’s Bill Wozniak was interviewed by WSBT radio in Michiana about college planning and FAFSA preparation. WIBQ radio in Terre Haute also spoke with Bill about this important and timely topic.
  • Green BEAN Delivery’s delivery of 2,200 pounds of fresh produce to a Cincinnati food bank put healthy foods in the homes that need it most.
  • STORServer’s launch of its new Virtual Appliance was featured in Channelpro Network and Database Trends and Applications, and its free TSM upgrade was highlighted in Search SMB Storage. The company’s new channel manager hire also made local and trade publication news.
  • Zotec’s RMBA sponsorship renewal also made industry headlines.
  • The Cellular Connection (TCC)’s new flagship store designs were featured in the World Interior Design Network and Commercial Construction & Renovation.

Need to spread the word about your organization? Let’s talk about how Dittoe PR can help.

Three Questions to Ask Before Pitching a Reporter

Stop right there. Before you even think about clicking send, ask yourself these three questions about your pitch.

#1 Would I click on this story?

The subject line of your email pitch can really make or break the entire story idea. Get inspiration by looking at the titles of previous stories or blog posts from the media outlet (and especially the reporter) you’re pitching. Looking at the list of the most emailed or most read stories on the publication’s website can spark good ideas too.

#2 Would their readers care about this story?

When creating your pitch, ask yourself if this is the type of story the media outlet’s readers would care about. If it’s even remotely a stretch, it’s time to go back to the drawing board and think of a different angle to take. In addition to thinking about the readers, make sure you’re thorough in your research so that you’re not pitching a type of story the writer would never cover. For example, you’d never want to pitch an entrepreneur profile story to someone who only writes advice-based columns for entrepreneurs.

#3 Would I read this pitch?

Time for a reality check. If you’re bored reading your own pitch, then the reporter will definitely be bored. Make it relevant to them, interesting and engaging from subject line to the final sentence. Consider using examples to illustrate what the company, service or product does to breathe more life into the pitch and make it sound less like a press release. Above all, make it as short as possible. No one has time to read a one page email pitch.

What’s the one question you always ask yourself before sending an email pitch? Is there one thing your most successful pitches have all had in common?