Market District & GetGo Cafe + Market Open with a Bang

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Photo credit Charlie Nye | The Indianapolis Star

If one thing can be said about the new Market District and GetGo Cafe + Market stores it’s that they’ve got style. The two stores, subsidiaries of the multi-format retailer Giant Eagle, Inc., opened with a bang this week in Carmel.


In addition to showcasing their unique products, the opening turned into a star-studded affair with an opportunity for local media, as well as foodie, family and lifestyle bloggers, to get one-on-one interactions with Market District and GetGo executives, Market District’s culinary chefs, and celebrity guest Marc Summers, host of “Unwrapped” and executive producer of “Restaurant: Impossible” on Food Network.


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Photo credit Charlie Nye | The Indianapolis Star

With 120,000 square feet of space, Market District and its offerings are almost unbelievable. Here’s a glimpse of what they have to offer:

  • A climate controlled cigar humidor within its 15,000-swuare-feet beer, wine and liquor department;
  • A Beauty Bar offering blow outs, haircuts, makeup and facials;
  • A full-service restaurant, table by Market District;
  • Themed and seasonal cooking classes led by Market District Chefs in its Cooking School;
  • Gourmet and exotic delicacies such as truffle mushrooms and python meat (for the adventurous); and
  • A wide range of organic and whole foods to satisfy every palate.


The 24-hour GetGo Cafe also offers a unique experience with a menu of made-fresh-to-order foods including mouthwatering, customizable subs, burgers, breakfast sandwiches and more, available at any time, day or night. The cafe also offers better-for-you options such as oatmeal, flatbreads and salads. Also available is a Smoothie & Espresso Bar, including lattes, mochas, iced coffees, espressos and more.


How Dittoe PR assisted in the Market District opening


Market District is Giant Eagle, Inc.’s first store in the Indiana market and needless to say, they were excited to bring the unique foodie concept and its offerings to Carmel. They brought Dittoe PR on board to ensure that consumers and media were just as excited about its grand opening.


Leading up to the grand opening, Dittoe PR worked to secure prime coverage for Market District and ensure the opening was at the forefront of everyone’s minds.


We primarily focused on obtaining earned media coverage in the Central Indiana market with a focus on the Indianapolis-area. Through our efforts, we were able to secure stories with nearly ever media outlet including The Indianapolis Star, Indianapolis Business Journal, Inside Indiana Business with Gerry Dick, Indianapolis Monthly, Current in Carmel and many more! In addition, our friends at the local TV stations joined us grand opening week for special segments, one-on-one tours, executive interviews and an unlimited amount of b-roll for morning and evening TV spots.


Here are just a few of the stories about Market District and GetGo’s grand openings Oct. 7:


The Indianapolis Star:


The Indianapolis Business Journal:


Inside Indiana Business:


Indianapolis Monthly:




Indy Style


WISH-TV (digital)


Stop by Market District!


With Dittoe PR’s help, Market District in Carmel is on the fast track to becoming the leading grocer in Central Indiana. Market District is located at 11505 N. Illinois St., while GetGo CafeCafe + Market is just across the parking lot at 11545 N. Illinois St. We encourage you stop by. We guarantee you’ll go back!

Eric Kokonas Named to TechPoint’s Tech 25 Inaugural Class

Innovative. Sarcastic. Dedicated.

These are all words we would use to describe our Vice President of Strategy, Eric Kokonas. After this week, we can add award-winner to the list.

Today, Dittoe PR is pleased to announce Eric has been selected to join the inaugural class of TechPoint’s Tech 25, a prestigious designation for 25 tech builders, creators and other individuals who are critical to building organizations in the local tech community, but very seldom get the recognition they deserve.

In true Eric fashion, his initial reaction to receiving the good news was filled with humility.

“Here I am, being acknowledged for an award that I never thought I had a chance at, and you know that’s not me
trying to be modest. I honestly didn’t think I would even be considered for this. But it really means a lot to me that you guys think I’m deserving of it.”

Eric KokonasEric will be recognized for his achievement at the 16th Annual Mira Awards on May 2 and featured on prior to the awards ceremony.

As an agency that loves to support one another, we couldn’t be more proud of Eric. In his six years at Dittoe PR, Eric has worked diligently to secure powerful national media coverage for some of Indy’s biggest tech companies, most promising startups and other top marketing tech companies. We can say with certainty that Eric knows the tech media landscape better than anyone and consistently lands stories for clients in Mashable, TechCrunch, the New York Times, The Wall Street Journal and WIRED – just to name few.

In fact, his fervent fan base doesn’t stop within the walls of Dittoe PR. Taulbee Jackson, CEO of Rundown and former client of Eric’s, couldn’t say enough great things about his work ethic or efforts.
“Eric – you changed the course of Raidious, made the city of Indianapolis look amazing in the national spotlight, and you’ve made better lives for all of our employees and their families – along with influencing the thinking and approach of marketers across the globe. Eric made a mark on history, and the ripple effects will continue forever,” Taulbee said.

Tech 25_2015_FacebookCongratulations, Eric! We can’t wait to cheer you on next month when you accept your award and watch you continue to help many of our state’s best and brightest tech companies achieve greatness through your tireless PR efforts. Whether you are developing a strategic PR plan, crafting targeted media pitches or cooking gourmet waffles for us, your dedication to your craft, our clients and Dittoe PR fully demonstrates why you are so deserving of this award.

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