How To Pitch a Unique Client to the Media

A blood-soaked box. Severed fingers. Barrels of slime. Surgical masks. Creepy, crawly critters.

Who knew that would be part of our media efforts for one of our most interesting clients.

This is our sixth year working with Indy Scream Park, Indiana’s premier Halloween event filled with haunted attractions, and the frights keep coming! The challenge of gaining media attention for a client this unique is the local competition. How does Indy Scream park stand out from its competitors, despite being the only interactive one with five attractions? We decided to create “media boxes”—in addition to our individual, personalized pitches—and it worked!

The box included the following:

  • Box splattered with red paint (or “blood”) and wrapped in zombie caution tape;
  • “Bloody” surgical mask to represent the Brickmore Asylum attraction;
  • Barrel of slime to represent the Pandemic: Mutation attraction;
  • Faux spiders, cockroaches, and centipedes to represent the Backwoods attraction;
  • Severed fingers to represent the Monster Midway attraction; and
  • Glow sticks to represent the RAGE 3D

Each item put a little taste of horror straight in the hands of the media and represented one of the haunted attractions within Indy Scream Park.

Dittoe PR created a list of key local media, as well as select national media, that we thought would be intrigued by this new-age approach to garnering media coverage. In addition to the scare-inducing items in each box, there was an invitation to a VIP media event at Indy Scream Park. The event included sneak peek access to all haunted attractions, as well as interview opportunities with haunt directors, the makeup manager, and even the actors in their natural element.

The box was received with mixed emotions but mostly intrigue, which resulted in a good buzz around Indy Scream Park and even landed them a Business Insider mention. Throughout the season Dittoe PR secured 54 pieces of media coverage totaling 60,069,640 media impressions and $685,124 in publicity value.

So sometimes it does pay to “think outside the box!” If you appreciate creative and unique PR strategies, request a consultation with us today!

Now Hiring: Talented Account Coordinator or Executive Needed

Calling all PR pros! We have an immediate opening for an Account Coordinator or Account Executive position.

 

Account Coordinators are responsible for assisting in the execution of strategic public relations initiatives on behalf of the firm’s clients. This entry-level position is an opportunity for a smart, self-starting, detail-oriented individuals to develop a well-rounded roster of public relations skills and contribute to a variety of Dittoe Public Relations’ clients. The ideal candidate will have strong communication skills (both verbal and written), creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, research and analysis, reporting and client communication.

 

Account Executives are responsible for developing and executing strategic public relations initiatives on behalf of the firm’s clients. The ideal candidate will have excellent communication skills (both verbal and written), strong creativity, high energy and an outgoing personality. A strong emphasis is placed on media relations, strategic account management and client communication. We need self-starters and team players who enjoy spreading the word for the firm’s clients.

 

Limited travel may be required for press tours, trade shows and client meetings. Preference will go toward those with relevant professional work or internship experience in public relations or a related field (agency experience is a plus). Salary will reflect level of experience and includes a great benefits package. Other perks include a gym membership, breakfast on Fridays, a weekly half-day work from home policy, summer flex hours, Wine Wednesdays, the “Wheel of Celebration” to celebrate birthdays and work anniversaries, breakfast/lunch & learns, unlimited vacation time and paid maternity/paternity leave.

 

Account Coordinator Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • Internships or 1-2 years of relevant professional work experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a versatile writer with both creative and technical writing experience
  • Must demonstrate an understanding of media relations (direct experience is a plus)
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

 

Account Executive Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing, English or a related field
  • At least two years of full-time, relevant experience in public relations or a related field (agency experience is a plus)
  • Smart, creative, assertive and innovative individual who thrives in an extremely fast-paced environment
  • Flexibility and willingness to collaborate with teams
  • Must be a talented and versatile writer with both creative and technical writing experience
  • Media relations experience with a successful track record of pitching and securing opportunities
  • Successful track record of developing strategic public relations and social media campaigns
  • Proven ability to manage multiple client accounts in a variety of industries
  • Excellent communication skills, both verbal and written
  • Knowledge in social media, design, photography/videography are a plus

 

For more information about these and other positions, visit our Careers page. To apply, send your cover letter, resume with references, and writing samples to Greta Snell at greta@dittoepr.com.

Ironworks Social Success!


Dittoe PR recently had the opportunity to assist with organizing the first annual Ironworks Social event at Ironworks Hotel Indy. It was in the high 70s in late October, the sun was shining, and the hotel looked as brilliant as ever. The parking lot was packed with booths offering unique foods and refreshing spirits and a grand stage was set up to host a live performer. Inside the hotel, the Ironworks Hotel staff excitedly awaited the arrival of guests to lead hotel tours and greet VIP attendees.

In addition to the perfect weather, the months of preparation made for a seamless grand opening celebration of the first boutique hotel on Indy’s north side.

From brainstorming event names and coordinating the menus to event promotion around the Circle City, Dittoe PR was responsible for arranging every detail for the big day. While some parts of event planning can be sexy, others, such as studying generators, amps and wattage for electric needs, can be much less appealing. Most, but not all, of Dittoe PR’s efforts for ensuring Ironworks Social was a hit included:

  • Researching and booking bands;
  • Coordinating and creating menus for four different Ironworks’ restaurants and two different alcohol vendors;
  • Renting tables, chairs, tents, a stage, a generator, lighting, port-o-lets, hand washing stations, trash cans, barricades, and more;
  • Booking security;
  • Designing VIP invites and distributing them to key contacts;
  • Securing hotel artists;
  • Inviting guests via Eventbrite;
  • Securing media coverage promoting the event;
  • Creating an hourly run of show for the weekend; and
  • Providing on-site support from sun up until sun down on event day.

Completing all of these tasks and staying within our budget was no easy feat. Our team was determined to work hard and make Ironworks Social an event Hoosiers wanted to attend and talk about afterward.

During the event, which lasted from 5 to 10:30 p.m., attendees were able to purchase small plates from key restaurants at Ironworks at Keystone and Ironworks Hotel including Ruth’s Chris, Sangiovese Ristorante, and Cunningham Restaurant Group’s Provision and Rize, as well as libations from Sun King Brewery and Fountain Square’s Hotel Tango. Guests also enjoyed live music from Indianapolis favorite The Bishops and Wisconsin-based WiFEE and the HUZzBAND, hotel tours, and conversations about the hotel’s exclusive artwork from four different Ironworks Hotel artists. Attendance for the event was free.

More than 550 guests attended the first-ever Ironworks Social, and the Ironworks Hotel team hopes to make it an annual event. Ironworks Hotel and Dittoe PR were thrilled at the positive response from guests, and we can’t wait to begin planning for next year!

 

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