Pete Dye still swinging at 90: Opens Westfield’s Chatham Hills

Famed golf architect, Pete Dye spent five years and hundreds of hours crafting a championship course at Chatham Hills. The private course, expected to be among the best in the Midwest, is part of an upscale residential community that recently opened in Westfield.


In addition to generating earned media coverage for the course, Dittoe PR was responsible for shooting and editing a promotional video that would be shown at the course’s soft opening where Pete and Alice Dye were slated to speak and hit a ceremonial tee shot.

It was essential that our video paid proper tribute to the Dyes so that Chatham Hills could use it in their marketing mix for years to come.

Once we held a strategy meeting with the Chatham Hills team to determine goals and key messaging for the video, Dittoe PR set up two separate video shoots. First, we went out to Chatham Hills and shot scenic views and were lucky enough to have Pete Dye himself give us an exclusive tour of the course! We rode on golf carts with Pete and got some great shots of him walking the course and taking a few swings. Our second day of shooting consisted of sit-down interviews with Chatham Hills executives talking about the development of the course and the years of hard work Pete and Alice put into turning their vision into a reality. After two days of filming, our team had everything we needed to create a visual story for Chatham Hills.


Turning around the video in just over a week’s time allowed us to pitch it local and regional media in order to generate interest for the event.

By using the promotional video in our media outreach, our team was able to coordinate six interviews on the day of the soft opening including live shots by WISH-TV’s Anthony Calhoun and WRTV’s Dave Furst. In total, our team secured 56 media placements and generated a buzz on social media that resulted in 260 posts on Twitter, Facebook and Instagram.

Interested in learning more about Dittoe PR’s work in video, sports and events? Request a consultation to learn more about how we can spark a conversation about your business.

A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.


After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.


While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.

Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.


Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed


To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.

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